UNVEILING ORGANIZATIONAL EVANGELIZATION – PART 2
In the second part of this journey through organizational evangelization, we will delve into two crucial spheres: the impact of public speaking and the vast territory of social media. We will uncover how mastery in public speaking is an essential skill for any corporate evangelist, while exploring the powerful strategies of social media in building connections and disseminating authentic messages.
2. PUBLIC SPEAKING
Public speaking is a skill that transcends the simple act of communication; it is a powerful tool in the art of evangelization. When addressing an audience, we not only share information but also seek to inspire, influence, and create a lasting connection. The importance of this skill becomes evident in the ability to disseminate the “good news” about ideas, products, or services in an impactful way. Public speaking plays a crucial role in shaping the image of an evangelist.
In this context, we will explore essential strategies to enhance your communication skills, ensuring that each spoken word not only informs but also engages and inspires. We will delve into the nuances of delivering valuable content, avoiding turning speeches into mere sales pitches, personalizing interactions to create meaningful connections, and adopting an entertainment-focused approach to capture the audience’s attention and sympathy.
These are not just oratory techniques; they are fundamental tools for every evangelist aiming to leave a positive and memorable impression. After all, the true art of evangelization lies in the ability to speak directly to the audience’s hearts, inspiring lasting actions and transformations. Therefore, I will provide various insights for you to speak in public:
2.1. Deliver Quality Content: Ensure that your presentation contains valuable and engaging information. Research and be prepared to share insights that add value to your target audience.
Example: In a digital marketing conference, when presenting strategies to increase online visibility, highlight specific case studies, provide concrete data on the impact of these strategies, and share practical tips that participants can apply to their own campaigns.
2.2. Omit the Sales Pitch: Avoid turning your presentation into a sales opportunity. Focus on conveying knowledge and engaging the audience, leaving promotional information more subtly.
Example: In a leadership workshop, when sharing effective team management practices, avoid highlighting only your company’s products or services. Instead, focus on providing valuable insights that participants can apply in different professional contexts.
2.3. Personalize:
Adapt the first minutes of your presentation to connect with the audience. Demonstrate that you understand the needs and interests of your audience.
Example: In a conference on innovation in the automotive industry, start by highlighting the specific challenges faced by professionals in this sector. Show how the solutions you will present are especially relevant to overcoming these challenges.
2.4. Focus on Entertainment:
Keep your presentation engaging and captivating, adopting an entertainment-focused approach, as an involved audience is more receptive to additional information.
Example: During a presentation on organizational culture, use inspiring stories, visual illustrations, and even light anecdotes to maintain the audience’s attention while discussing the importance of culture in business success.
2.5. Know Your Audience:
Before taking the stage, understand who makes up your audience. Knowing their interests and expectations allows for a more effective adaptation of the speech.
Example: When presenting sustainability strategies at a corporate event, research the attending companies beforehand. Tailor your presentation to highlight how sustainability can be implemented in different sectors, making it more relevant to the diverse audience.
2.6. Control Body Language:
Be attentive to your body language, gestures, and posture, as confident and expressive presence reinforces the credibility of your words.
Example: During a leadership talk, maintain an upright posture, use gestures to emphasize key points, and make eye contact to convey confidence and leadership.
2.7. Use Visual Elements:
Support your presentation with impactful visual elements, such as slides, graphics, or videos, to complement your message more effectively.
Example: During a technology conference, when discussing recent advancements, use dynamic infographics and explanatory videos to make complex concepts more accessible and engaging for the audience.
2.8. Practice Tone and Rhythm Variation:
Vary your tone of voice and rhythm to avoid monotony. Proper intonation highlights crucial points and maintains the audience’s interest.
Example: In a motivational workshop, when sharing inspiring stories, adjust your tone of voice to reflect specific emotions, keeping the audience engaged and connected to the narrative.
2.9. Encourage Active Participation:
Stimulate questions, interactions, and audience participation to make the experience more dynamic and create a collaborative environment.
Example: During a presentation on innovation, create moments for debates and questions, encouraging participants to share their perspectives and experiences related to the topic.
2.10. Be Prepared for the Unexpected:
Anticipate possible unforeseen events and be ready to handle them calmly, demonstrating improvisational skills.
Example: While giving a live event presentation, be prepared to adjust your speech based on the audience’s reactions, adapting to the specific circumstances of the moment.
2.11. Tell Stories:
Utilize powerful narratives to engage the audience. Well-told stories humanize your message and facilitate the audience’s identification.
Example: In a presentation on transformative leadership, share stories of inspiring leaders and their journeys, connecting abstract principles to tangible and motivating experiences.
3. SOCIAL MEDIA: BOOSTING YOUR ONLINE PRESENCE
Social media has emerged as crucial tools in the art of modern evangelization, offering quick, free, and ubiquitous reach. Exploring platforms like Google, Facebook, Instagram, LinkedIn, WhatsApp Business, Youtube, Twitter, among others, allows you to extend your influence to thousands of people in a matter of weeks. Here are essential strategies to maximize the use of social media:
3.1. Provide Value:
Share information, analysis, assistance, and entertainment. These fundamental elements ensure that your content is valuable and captivating.
Example: Share relevant news, insightful analysis, practical tips, and even intriguing stories to keep your audience engaged.
3.2. Be Interesting:
Do not restrict your content to a narrow set of topics. Think broadly and diversely to maintain audience interest.
Example: If you are a technology professional, feel free to share stories or information related to other interests, such as art, culture, or personal development.
3.3. Take Risks:
Social media values boldness. Express your feelings and motivations, take strong positions on issues relevant to you, your organization, and your customers.
Example: A business leader can express bold opinions on social or political issues that impact their industry, demonstrating authenticity and engagement.
3.4. Be Brief:
Capture attention quickly. Short and concise posts work well, especially on platforms that follow this profile, while longer posts are suitable for more in-depth content for differentiated audiences. It is essential to know which audience you intend to reach on each digital platform.
Example: When sharing news or thoughts, be succinct. On Twitter, for example, stay within the 100-character limit to ensure impact with a quick read.
3.5. Be a “Mensch” (Human):
Share other people’s posts, make positive comments, suggest resources and solutions. Include links in your posts as a form of appreciation and partnership strengthening.
Example: When sharing an interesting article, add a positive comment and include a direct link to the author or the original source.
3.6. Capture Attention:
Every post should have visually appealing elements, such as photos, graphics, or videos. Use lists with bullet points or numbers to facilitate reading and information retention.
Example: When sharing an infographic about market trends, visually highlight key points to grab the audience’s attention.
3.7. Seduce with Headlines:
Irresistible headlines, like “Discover How…”, “The Top Ten…”, or “The Best…”, increase content attractiveness and indicate practical utility.
Example: When sharing tips or relevant information, create titles that promise clear benefits to the reader.
3.8. Use Hashtags:
Add relevant hashtags to connect your posts to shared themes, increasing the visibility and relevance of your content.
Example: When sharing about social media, use hashtags like #SocialMediaTips to reach an audience interested in the topic.
3.9. Stay Active:
Make at least two to 10 different posts per day to maintain engagement. Automation tools help schedule and distribute posts throughout the day.
Example: Use tools like Buffer, Hootsuite, or TweetDeck to strategically schedule posts, allowing for a consistent presence on social media.
These strategies, when consistently applied, maximize the potential of social media, providing an effective and impactful online presence. It’s worth emphasizing the importance of sharing only information backed by reliable sources and avoiding the spread of FAKE NEWS to preserve your integrity and the credibility of your evangelizing message.
A Path to Collective Success
Finally, keep in mind that evangelizing is not just a self-promotion strategy; it’s a commitment to sharing the best that you, your team, and your organization have to offer with those who can truly benefit. This responsibility, far from being exclusive to specific departments, permeates every sector of the company, from Human Resources to Information Technology, from Finance to Operations, from the executive leadership to the factory floor.
Initiating the evangelization process doesn’t require an instant transformation. It can start with a weekly act, evolving organically into multiple daily efforts. This practice is a true art, requiring dedication and continuous improvement. By sharing your achievements, innovations, and values, you not only elevate your organization’s visibility but also contribute to an ecosystem where collective success becomes the norm.
Because of this, evangelization is not an exclusive prerogative of specific roles or hierarchical levels. It is within reach of every employee, regardless of their position in the company. From the intern to the CEO, everyone has the ability to become a disseminator of the most valuable aspects of the organization.
Yes, indeed, evangelizing is an art that transcends mere product or service promotion. It involves telling engaging stories, sparking genuine interest, and, above all, inspiring. Each interaction is an opportunity to positively influence, whether through a hallway conversation, an impactful email, or a social media post.
By promoting a culture of evangelization within the company, we create an environment where individual achievements transform into collective triumphs. The resulting synergy strengthens internal cohesion, fosters innovation, and elevates the organization’s reputation in the market.
Looking beyond corporate borders, I perceive that evangelization is not just a business strategy; it’s a reflection of our shared humanity. By spreading good practices, innovative ideas, and effective solutions, we not only impact the company but also contribute to a global community of learning and growth.
In an increasingly interconnected world, the ability to effectively communicate the value we deliver not only drives business success but also builds bridges between people and cultures. Evangelization, in this sense, transcends office boundaries and becomes a powerful tool for building a future where collaboration and sharing are the pillars of progress. By practicing evangelization, we are, indeed, shaping the present and sculpting tomorrow with the transformative force of shared knowledge and mutual inspiration.
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Hello, I’m Marcello de Souza! I began my career in 1997 as a leader and manager in a prominent company in the IT and Telecom market. Since then, I’ve been involved in major projects structuring, implementing, and optimizing telecommunications networks in Brazil. Driven and passionate about behavioral and social psychology, in 2008, I decided to delve into the universe of the human mind.
Since then, I’ve become a professional passionate about unraveling the secrets of human behavior and catalyzing positive changes in individuals and organizations. With a Ph.D. in Social Psychology and over 25 years of experience in Cognitive Behavioral Development & Human Organizational aspects, my broad career includes roles such as:
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My solid academic background includes four post-graduate degrees and a Ph.D. in Social Psychology, along with international certifications in Management, Leadership, and Cognitive Behavioral Development. My contributions to the field are widely recognized through hundreds of classes, training sessions, lectures, and published articles.
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