FRASES, PENSAMENTOS E REFLEXÕES

THE POWER OF RESPECT: STRATEGIES FOR CULTIVATING A POSITIVE AND PRODUCTIVE WORK ENVIRONMENT

In the ideal work environment, respect should not be just a formality but the foundation upon which collaboration and productivity are built. However, despite the growing popularity of initiatives such as CHO, four-day workweeks, and humanized workplaces, the reality often reveals a bleak picture: disrespectful behaviors and the neglect of employees’ emotional needs persist. Studies continue to reveal a troubling contradiction: while most professionals value a humanized environment and respect as an essential principle, many leaders seem to ignore the devastating impact of its absence on their teams.
When respect is effectively integrated into daily corporate life, it not only promotes a healthy environment but also contributes to creating an organizational culture that values employees’ well-being and happiness. In a space where Essential Respect and Merit-based Respect are practiced and recognized, employees feel valued not only for their competencies but also for their dignity as individuals. This creates a virtuous cycle where personal satisfaction and professional performance go hand in hand, resulting in increased engagement, innovation, and loyalty to the company.
In contrast, numerous studies conducted primarily over the past 30 years leave no doubt that a lack of respect is one of the main factors driving professionals to leave their companies. A widely recognized study, “Civility in America,” conducted by Weber Shandwick, revealed that incivility and disrespect in the workplace are key determinants of high employee turnover, directly impacting talent retention in organizations.
Christine Porath, an Associate Professor at the McDonough School of Business at Georgetown University, highlights an alarming crisis in her research involving 20,000 employees worldwide. According to her study, 95% of respondents believe we are facing a civility crisis, and 70% consider that incivility has reached catastrophic levels. This phenomenon not only erodes productivity and diverts focus but also creates toxic work environments and harms relationships with clients and partners. Ultimately, the lack of respect results in a significant economic cost, reducing net profit and undermining organizational health.
So, what is the root of this stark discrepancy between employees’ value of respect and leaders’ apparent indifference? The answer is not merely a matter of misguided perception. Employees who face disrespect are painfully aware of its negative impact on their well-being and performance, while many leaders, seemingly disconnected from reality, treat respect as a distant abstraction. They often underestimate the depth of the problem, believing that superficial gestures and initiatives of courtesy and seemingly happy environments are sufficient to create a respectful atmosphere.
The issue is much more complex than it appears. The real problem lies in the poor understanding many leaders have of what it truly means to cultivate respect in the workplace. This lack of understanding is not a mere detail—it is a critical failure that undermines efforts to create a genuine culture of respect. On the other hand, there are also many leaders committed to the idea of respect, but their efforts fail because they do not address the complexities and emotional needs involved comprehensively. Instead of applying superficial policies, worrying about aesthetics, or following standard protocols, a deep commitment and a complete reassessment of daily practices are necessary to truly impact the company culture.
In this sense, when we look systematically at a toxic organizational climate, the challenge is not only to recognize the problem but also to confront and dismantle the inadequate assumptions and practices that perpetuate the lack of respect. It is imperative to implement a radical change in how we understand and apply respect in the workplace. Speaking of healthy environments goes beyond conventions and substantially transforming the organizational culture.
In this article, we will explore how to bridge the gaps in understanding respect and develop practical strategies to create an environment where respect is not an abstract ideal but a daily and concrete practice. We will investigate how leaders can enhance their perception of respect dynamics and adopt changes that truly transform the organizational culture to a higher level.

DISTINGUISHING AND BALANCING RESPECT: A CRUCIAL CHALLENGE IN THE WORKPLACE

After more than 27 years of experience in the field of human and organizational cognitive-behavioral development, it becomes evident that respect in the workplace is often not a clear priority in everyday discussions. From my perspective, human relations at work unfold into two fundamental dimensions: Essential Respect and Merit-based Respect. Each of these plays a distinct and vital role in building a healthy, productive, and harmonious work environment. Let’s explore each of them in more depth:

1. Essential Respect
Essential Respect is the form of respect that all members of the organization should receive, regardless of their performance or position. This respect is fundamental to ensuring a minimum level of dignity and inclusion for all employees. It should be intrinsic to the organizational climate. It manifests through behaviors and practices that ensure that all individuals feel valued and recognized. Consider:
o Courtesy and Consideration: In an environment where Essential Respect is practiced, everyone, from interns to executives, is treated with courtesy and consideration. This includes using respectful communication, actively listening, valuing input, and clearly demonstrating empathy. An example would be a manager ensuring that all team members have the opportunity to share their ideas and contributions in meetings.
o Inclusion Policies: Companies that value Essential Respect implement inclusive policies and equitable practices. For example, policies that ensure equal opportunities for growth and development, such as access to training and projects, regardless of hierarchical position. The absence of Essential Respect can manifest through excessive micromanagement, unilateral decisions that disregard employees’ opinions, and unequal treatment that disrespects, dehumanizes, and demotivates employees.

2. Meritocratic Respect

Meritocratic Respect is reserved for those who demonstrate exceptional skills or behaviors that exceed expectations. This type of respect is a form of recognition and appreciation for individual contributions, especially in contexts where knowledge, innovation, and performance are crucial. However, it is important to emphasize that Meritocratic Respect should not be confused with any concepts derived from meritocracy.

Unlike meritocracy, which overlooks complex systemic, structural, and social inequalities, Meritocratic Respect recognizes individual efforts and dedication, valuing personal merit without disregarding the intrinsic worth of all employees. It goes beyond basic courtesy, celebrating exceptional achievements and talents, but always within a framework that understands respect as a fundamental right for everyone, regardless of their position or performance.
This balance is crucial for maintaining a healthy and inclusive work environment, where valuing merit does not become a source of exclusion or toxic competition, but rather a tool to promote cooperation, well-being, and, consequently, happiness in the workplace. For example:

• Public Recognition: An example of Meritocratic Respect is when an employee who has developed an innovative solution or achieved exceptional results receives public recognition. This can include praise in team meetings, highlighting in internal communications, or opportunities to lead new projects. This recognition not only values individual effort but also inspires others to strive for excellence.
• Growth Opportunities: Assigning additional responsibilities or development opportunities to employees who demonstrate outstanding performance is a form of Meritocratic Respect. For instance, an employee who successfully leads a critical project may be promoted to a role with greater responsibility or invited to participate in the company’s strategic initiatives. The absence of Meritocratic Respect can lead to feelings of devaluation, harming engagement and job satisfaction.

3. The Balance Challenge

One of the greatest challenges in building a respectful work environment is finding the balance between Essential Respect and Meritocratic Respect. A lack of balance can have significant consequences for motivation and team dynamics. Let’s explore some impacts:

3.1. Excess of Essential Respect
When there is an excess focus on Essential Respect, without appropriate Meritocratic Recognition, employees may feel that their performance and contributions do not influence their valuation within the organization. I discuss this in detail in an article I wrote a few weeks ago titled “From the Stone Age to the Career Revolution,” which clarifies how this can lead to feelings of stagnation and demotivation. In collaborative environments, the lack of recognition can be particularly harmful as it diminishes individual motivation and responsibility. For example, if all team members are treated equally without considering their individual contributions, it can lead to a feeling that extra effort is not rewarded, resulting in decreased engagement and commitment to team goals.

3.2. Meritocratic Respect without Essential Respect
On the other hand, an environment that values only Meritocratic Respect, without ensuring the foundation of Essential Respect, can foster harmful competition. In this scenario, collaboration among team members is undermined, and knowledge sharing is discouraged. This competition may be beneficial in contexts where individual performance is crucial, such as some independent sales teams, but generally promotes ruthless behaviors and a zero-sum culture, where individual success is pursued at the expense of collective well-being. For example, in a highly competitive sales team, the lack of Essential Respect can create an individualized work environment where employees do not share valuable information or collaborate effectively, as they are more focused on outdoing each other than on achieving common goals.

3.3. The Ideal Balance
Finding the ideal balance between Essential and Meritocratic Respect is crucial for creating a work environment where everyone feels valued and inspired to contribute. A healthy environment should ensure that everyone receives Essential Respect while also celebrating and rewarding individual achievements, promoting a culture of collaboration and excellence.

THE INTERSECTION OF ESSENTIAL AND MERITOCRATIC RESPECT

Essential Respect, which serves as a fundamental foundation for an inclusive culture, is a powerful force in the workplace, promoting not only dignity and fairness for all employees, regardless of their performance or position, but also helps to establish an emotionally balanced environment. In other words, the absence of this basic respect can have profound consequences, directly affecting individuals’ emotional well-being and the organizational climate as a whole.
To truly understand the depth of this respect, it is necessary to explore how emotions, particularly stress, anxiety, insecurity, and fear, can distort and influence our perception and expression of respect. Many of you have likely experienced when Essential Respect is not consistently practiced, and have noticed how it creates an environment of uncertainty where employees may begin to question their value and belonging. This lack of respect fuels negative emotions such as stress, anxiety, insecurity, and fear, which, in turn, distort employees’ perceptions of themselves and others. Stress, in particular, can intensify emotional reactions, leading to interpersonal conflicts and the deterioration of work relationships. In an environment where respect is intermittent or absent, people tend to feel undervalued and vulnerable, which can result in increased distrust and decreased collaboration.
Neuroscientifically, the human brain is highly sensitive to negative emotions, which activate the amygdala, the region responsible for our paralysis, fight, or flight responses. When a person faces a situation of stress or anxiety, the amygdala goes into alert mode, triggering automatic reactions that may result in defensive or aggressive behaviors. These reactions often compromise the ability to demonstrate respect, as the brain focuses on self-preservation rather than collaboration and acknowledgment of others.
Similarly, in a workplace environment where stress is high, employees’ ability to practice Essential Respect—which involves courtesy, recognition, and a respectful atmosphere—is severely compromised. Constant pressure can lead to increased irritability, distrust, and competitiveness, creating an environment where respectful interactions are the exception rather than the rule. This scenario is detrimental not only to the emotional well-being of employees but also to team productivity and cohesion. The lack of Essential Respect not only corrodes morale but also creates significant barriers to organizational efficiency and growth.

Furthermore, insecurity and fear can create significant barriers to Merit-Based Respect. In situations where employees feel threatened or uncertain about their value within the organization, the brain tends to prioritize social survival, limiting creativity and the ability to innovate. This emotional state inhibits the pursuit of recognition and merit, as the individual becomes more focused on avoiding mistakes and protecting their status rather than exceeding expectations.
Therefore, for Essential Respect and Merit-Based Respect to coexist effectively, it is imperative for leaders to understand and manage the emotions that influence these dynamics. Creating an emotionally safe workplace, where stress is managed and trust is cultivated, is essential for respect to flourish authentically and integratively. In other words, it is important to recognize that this is a two-way street: Essential and Merit-Based Respect are intrinsically linked to positive emotions, as well as to the environment that acknowledges and values these emotions. When the workspace fosters this reciprocity, employees feel truly valued and motivated, both by the fundamental respect guaranteed to everyone and by the recognition of their individual contributions.

The Crucial Role of Respect in Personal and Professional Growth

Respect in the workplace is a crucial factor that directly influences how employees perceive themselves and their professional identity. It is not only a component of good practices but an essential element for personal and professional development. An environment where respect is a constant becomes a vital platform for employee growth, acting as a catalyst for the enhancement of skills and individual confidence.
Herminia Ibarra, a researcher at the London Business School, highlights that new employees often face challenges when adjusting to a new role, frequently encountering behaviors and expectations different from those they were accustomed to. In this context, the feeling of respect from the organization not only validates these new behaviors but also facilitates the integration of these practices into the employees’ “true self.” Ibarra’s research, in collaboration with Blake Ashforth and Kevin Corley from Arizona State University, underscores that the perception of respect is fundamental for the consolidation and validation of employees’ personal development from their first day at the company.
Moreover, a study by the Society for Human Resource Management (SHRM) revealed that 61% of employees cite a lack of respect as the primary reason for considering leaving their jobs. This data clearly shows the importance of respect as a determining factor in talent retention and strengthening the bond between the employee and the organization. When employees feel respected, they are more likely to develop a sense of belonging and loyalty, which, in turn, translates into higher engagement and productivity.
Respect is not just a moral value but an effective strategy for promoting a healthy work environment where employees feel motivated to reach their full potential. It serves as a solid foundation for sustainable growth, both for individuals and for the organization as a whole.
Indeed, environments that promote respect have profoundly positive effects on organizations. Therefore, I emphasize that employees who feel respected experience greater job satisfaction, loyalty to the company, and a significant increase in motivation. They tend to be more resilient, cooperative, and creative, demonstrating enthusiasm and commitment to the organization’s guidelines and objectives. However, the absence of respect can have devastating effects. As illustrated by the research mentioned in the book Crucial Conversations by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler, respect is comparable to air: its presence is often taken for granted, but its absence is intensely felt.
The book highlights that crucial conversations—those involving high risks and strong emotions—often reveal the importance of respect in daily interactions. Data shows that 80% of employees who face disrespect spend a considerable amount of time ruminating on negative behavior, and 48% intentionally reduce their efforts. Additionally, disrespect tends to spread to colleagues and negatively impact interactions with clients, creating a harmful and unsustainable work environment.
In the context presented in Crucial Conversations, respect is not merely an abstract concept but a fundamental practice for effective communication in high-pressure situations. The authors argue that an environment where respect is continuously practiced facilitates open and honest conversations, essential for resolving conflicts and advancing common goals. The ability to maintain respect, even when conversations become difficult, not only prevents the degradation of relationships but also fosters a climate of trust and collaboration.

IN PRACTICE – BUILDING A CULTURE OF APPRECIATION AND GROWTH

1. Overcoming Barriers and Establishing Milestones
In an advanced development program for professionals in career transition, my mission was to cultivate an environment where Essential Respect was reinforced and Merit-Based Respect could be implemented, transforming the trajectories of executives who had faced significant challenges. A notable example of this strategy was an integration initiative dedicated to executives who had gone through periods of crisis and change.
To engage these professionals and ensure meaningful transformation, we adopted an innovative approach: the creation of well-designed milestones and challenges to drive progress and recognize achievements tangibly. From the outset of the program, participants faced a series of strategic barriers, such as intensive skills assessments, complex project presentations, and the development of detailed strategic plans.
Each challenging stage was not only a test of their capabilities but also an opportunity for celebration. We organized formal ceremonies and internal events to publicly recognize each achievement. For example, a successfully completed strategic plan development project not only resulted in a positive evaluation but also in a recognition ceremony where the participant received a commemorative plaque and had their achievement highlighted in an internal bulletin.
These milestones served a dual role: they validated individual progress and provided a platform for mentors and peers to express recognition and support. By creating a continuous cycle of challenges and celebrations, we transformed the development process into a journey of visible and concrete achievements, fostering an environment of Merit-Based Respect where each individual victory contributed to the collective success narrative.

2. Continuous and Sincere Feedback
Implementing a robust feedback system was crucial for strengthening Essential Respect but also for cultivating Merit-Based Respect within our development program. To ensure that feedback was truly transformative, we adopted a multifaceted model involving the participation of mentors, peers, and leaders in a structured and transparent process.
Each participant underwent regular and detailed behavioral evaluations, always with feedback, followed by reflective sessions conducted not only by their direct mentors but also by team members and leaders from different areas. To ensure sincerity and accuracy, the evaluations were guided by objective and specific criteria, avoiding superficial praise and focusing on constructive and practical feedback. Instead of mere performance reviews, each feedback session involved an open dialogue about achievements, challenges, and areas for improvement.
In addition to regular feedback sessions, we introduced an innovative practice: the “Collective Reflection Routine.” In monthly meetings, participants shared their experiences and learnings with the group, promoting an environment of transparency and mutual learning. This allowed positive feedback from peers and external partners to be discussed in a collective forum, enhancing the perception of recognition and respectability.
A notable example of this process occurred when one participant received particularly positive feedback from an external client, highlighting their ability to solve complex problems. Instead of keeping the recognition limited to the participant and the client, the achievement was shared in a general meeting, with a dedicated space for the client to describe the experience and the positive impacts observed. This public recognition not only validated the participant’s work but also served as a powerful example of Merit-Based Respect that motivated and inspired others.
This system of continuous and sincere feedback not only helped participants understand their areas of excellence and points for improvement but also strengthened the culture of respect and appreciation within the program. By making feedback a regular and visible practice, we were able to create an environment where Merit-Based Respect manifested in a tangible and enduring way, boosting the morale and performance of all involved.

3. Public and Celebratory Recognition
Recognizing individual achievements was a cornerstone in building Merit-Based Respect within the program. We transformed the concept of celebration into a vibrant and meaningful event, transcending mere award presentations and becoming a catalyst for motivation and positive culture. Here are some steps:

• Immersive Recognition Ceremonies: We transformed certificate presentations into immersive recognition ceremonies involving the entire team. At each event, the environment was carefully planned to reflect the importance of the achievements celebrated. The space was decorated with elements related to the theme of the ceremony, creating a festive and inspiring atmosphere. When receiving the certificate, the participant was the star of the event, with the ceremony starting with a presentation of their achievements and a brief story of their contributions, told by leaders and colleagues.
• Inspirational Speeches: During the ceremonies, leaders and mentors delivered inspirational speeches that highlighted not only the individual achievements but also the positive impact of these achievements on the team and the organization. A notable example was a ceremony dedicated to the “Leader of the Year,” where the CEO publicly praised a manager’s ability to turn challenges into opportunities and encouraged the team to follow their example. The words of recognition not only celebrated the awardee but also served as a powerful reminder to everyone of the value of effort and innovation.
• Cascading Impact on Morale and Motivation: The effect of the ceremonies was palpable throughout the organization. The public celebration created a cascading effect of motivation. For example, after the ceremony where a developer was recognized for their exceptional contribution to a critical project, the team as a whole experienced an increase in morale and willingness to overcome challenges. Other collaborators began to see recognition not just as an award but as a goal to be achieved, which generated a positive cycle of effort and engagement.
• Culture of Merit and Continuous Effort: Public recognition encouraged the creation of a culture of merit and continuous effort. By highlighting achievements in a visible and celebratory manner, participants felt motivated to strive harder and seek excellence. For instance, one team member, inspired by a colleague’s celebration, undertook a process improvement initiative, resulting in a significant innovation for the company. This effort not only improved team performance but was also celebrated in a subsequent ceremony, creating a cycle of recognition and effort that reinforced the culture of merit.

This approach of public and celebratory recognition proved to be a powerful strategy for fostering a positive work environment. The immersive ceremonies, inspirational speeches, and cascading impact on morale and motivation helped cultivate a culture where Merit-Based Respect thrived. Integrating celebration and recognition into daily practices not only valued individual achievements but also stimulated a continuous cycle of effort, innovation, and collective success.

4. Impact on Performance and Confidence
Merit-Based Respect had a profound impact not only on the morale and satisfaction of participants but also on their professional performance and overall team confidence. Let’s explore how this type of respect contributed to a positive spiral of performance and growth:

• Catalyst for Personal and Professional Confidence: The implementation of Merit-Based Respect not only increased participants’ morale but also played a crucial role in strengthening individual and collective confidence. A notable example was the case of Clara, a project manager and engineer, whose journey in the program illustrates the connection between Merit-Based Respect and increased confidence. Clara underwent coaching because she initially started the program facing insecurities about her ability to lead a team during a restructuring phase.
After receiving public recognition for her success in resolving a complex project, Clara reported a significant transformation in her self-confidence. “Merit-Based Respect not only made me believe more in myself but also reflected in how I interacted with clients and partners,” said Clara. This increase in internal confidence translated into a notable improvement in her communication and negotiation effectiveness, leading to enhanced client satisfaction and better relationships with external partners.
• Reflection of Confidence in External Interactions: The impact of Merit-Based Respect on external interactions is evident in how internal confidence translates into professional success. The confidence gained from recognition and Merit-Based Respect was not confined to the internal team environment. In a notable example, one of the program participants was able to use the newly acquired confidence to establish new strategic partnerships and expand the network of contacts outside the company, creating discussion groups on topics related to their field. Positive feedback from clients and partners, resulting from a more secure and proactive stance, helped consolidate the company’s reputation as a market leader.
• Positive Spiral of Performance and Growth: Merit-Based Respect generated a positive spiral of performance, where increased confidence fueled a continuous cycle of growth and success. Participants who felt valued and recognized were more likely to actively engage in challenging projects, demonstrating greater proactivity and creativity. As a result, the team as a whole experienced an increase in achievements and positive outcomes, which were once again celebrated and recognized, reinforcing the cycle of recognition and performance.
• Examples of Tangible Impact: A concrete example of this spiraling effect was the participation of a team leader who, after receiving public recognition for his innovative contributions, was invited to lead his own team to achieve ambitious goals. His renewed confidence allowed him to tackle challenges with a more positive and innovative approach, resulting in a significant improvement in team performance indicators and client satisfaction.

Merit-Based Respect has proven to be a critical factor in promoting a positive spiral of performance and confidence. The internal transformation, fueled by recognition and respect, was reflected in external interactions and participants’ professional outcomes. By strengthening confidence and boosting performance, Merit-Based Respect has proven to be an effective strategy for fostering a culture of continuous success and sustainable growth.
When we conducted a 360-degree evaluation to analyze the impact on interpersonal relationships, it became clear that the adoption of Merit-Based Respect proved to be more than just a motivation technique; it was an essential strategy for building a rewarding and productive work environment. The celebration of achievements and the continuous valuing of individual effort not only elevated participants’ morale but also fostered an environment of collaboration and mutual support. This contributed to the creation of an organizational culture where respect and recognition were core values, promoting greater job satisfaction and lower talent turnover.
In individual interviews, participants reported that after six months of implementation, they experienced a significant increase in engagement and confidence, directly reflecting in the quality of their work and their interactions with colleagues and clients. Public recognition and celebration of individual achievements served as catalysts for greater dedication and innovation. Participants’ renewed confidence, driven by Merit-Based Respect, had a positive impact on their daily activities, resulting in enhanced performance and a more effective contribution to organizational goals.
The tangible results of the program were evident in various aspects. The increase in individual and collective performance, driven by the practice of Merit-Based Respect, led to a significant improvement in project success indicators. Performance metrics, client satisfaction, and team effectiveness showed an upward trend, reflecting the success of the adopted approach. The strategy not only produced immediate results but also contributed to sustainable growth and building a solid foundation for future successes.
When studying human behavior, there is no doubt that implementing the Merit-Based Respect strategy proves to be a transformative approach for creating a highly positive and productive work environment. By adopting structured recognition practices, continuous feedback, and public celebration of achievements, the program succeeded in fostering a culture of respect and appreciation that brought substantial benefits both for participants’ well-being and for the overall project results.

BUILDING A RESPECTFUL ENVIRONMENT: INNOVATIVE STRATEGIES FOR LEADERS AND MANAGERS

• Establish Impeccable Standards of Respect: To build an organization where respect is the norm, there is no need to overhaul complex policies. The real impact comes from subtle practices that reaffirm each employee’s dignity. Create a clear standard of respect where every employee feels a sense of belonging, regardless of their position, and make sure they perceive that their presence and contributions are valued. Studies show that simple gestures, like a sincere greeting or genuine acknowledgment, can transform perceptions of value. Each employee should be treated with the same respect given to the CEO, for example, which elevates their sense of belonging and importance, illustrating the profound impact of respect on engagement and morale.
• Customize Respect to the Specific Context: Respect should be conveyed in a way that matches the specific expectations and norms of your team. This means listening attentively, valuing diverse ideas, and supporting creative initiatives. Leaders should practice meaningful delegation, show openness to feedback, and engage in the professional and personal lives of employees. Adapting communication and recognition practices to the group’s preferences ensures that respect is visible and tangible in every interaction, promoting a collaborative and inclusive environment.
• Adjust the Tone and Manner of Showing Respect: The way respect is conveyed may need to be adjusted depending on the department or company culture. What may be well received in one environment may be inappropriate in another. For instance, humor might be appropriate in some contexts, while in others it might be seen as a distraction. Adapting the tone and recognition practices to the needs and expectations of the group is crucial to ensure that respect is effective and well received, fostering effective and empathetic communication.
• Leverage the Cascade Effect of Respect: Respect has a powerful cascade effect. Respectful behaviors from leaders can spread and influence the entire team. Just as negativity can proliferate, genuine respect can also multiply, shaping a positive and productive environment. For behavioral psychology, demonstrating a strong commitment to respect and employee well-being can result in excellent customer satisfaction and a positive market reputation. Promoting this cascade effect helps create a culture of respect that drives performance and cohesion.
• Personalize Recognition and Merit-Based Respect: In addition to establishing standards of respect, personalize how Merit-Based Respect is demonstrated. Identify what motivates and values each team member and adjust your recognition practices to match their individual expectations. Personalized recognition, which goes beyond generic praise, helps maintain motivation and loyalty, allowing each employee to feel that their contributions are truly appreciated and valued. This approach creates an environment where respect is felt authentically and personally.
• Create Daily Recognition Moments: Celebrate not only the major achievements but also the small successes and daily progress. Continuous recognition moments strengthen team morale and reinforce a culture of constant respect. Whether through informal feedback, spontaneous celebrations, or simple thanks, these moments contribute to an environment where everyone feels valued and engaged. Regular practice of recognition helps maintain a positive and stimulating atmosphere.
• Implement 360-Degree Feedback: Establish a feedback system that allows everyone, from leaders to employees, to give and receive opinions constructively. 360-degree feedback not only helps identify areas for improvement but also reinforces the culture of respect by encouraging open and transparent communication. This system promotes an environment where everyone is encouraged to contribute and grow, knowing that their opinions are respected and valued. Implementing 360-degree feedback strengthens the commitment to continuous development and mutual respect.

In Conclusion,

Respect in the workplace is not a one-dimensional concept; as we have seen, it can be summarized into two complementary forms that together create an environment conducive to organizational development—Essential Respect and Merit-Based Respect, and the ability to personalize the application of both can be the key to your team’s success. Therefore, it is important to understand that your company should tailor this approach to fit its specific reality, especially when discussing Merit-Based Respect that You Convey.
While Essential Respect should be a constant—guaranteed to everyone regardless of position or performance—Merit-Based Respect offers leaders the opportunity to adapt how they recognize and reward employees. This personalization is not trivial; it requires a deep understanding of team needs and organizational goals. Both types of respect are vital, but the balance between them may vary. If your goal is to promote collaboration and cohesion, it may be necessary to emphasize Essential Respect more, ensuring that everyone feels equally valued and connected. On the other hand, in cultures that value individuality and distinct contributions, Merit-Based Respect should be highlighted. This helps establish clear performance standards, guiding employees toward concrete goals rather than creating subjective comparisons among peers.
You might ask: How to Manifest Essential Respect and Merit-Based Respect? According to a global McKinsey survey, simple gestures such as empathy, active listening, engaging in dialogue rather than just talking, direct praise from a manager, personalized attention from a leader, and offering opportunities to lead projects are powerful ways to express both Essential Respect and Merit-Based Respect. These gestures have a profound impact on employee motivation, often surpassing even financial incentives. It is a reminder that recognition and appreciation are powerful currencies in the workplace.
Another key point to keep in mind is that Respect is Infinite. Unlike tangible resources such as time or money, respect can be distributed without limits. By treating every member of the organization with Essential Respect, from the janitor to the CEO, and offering Merit-Based Respect to those who deserve it, you build a culture where everyone feels valued. It’s not about dividing a scarce resource but multiplying a value that enriches the entire organization.
Don’t be fooled! Respect Saves Time. It is common to hear that a lack of time prevents the practice of respect. However, this is a “hollow excuse,” as Christine Porath states in her article about her studies on this subject. Incorporating respect into daily interactions, whether through attentive listening or a simple gesture of recognition, does not require additional time. On the contrary, it can save time by avoiding the costly consequences of a disrespectful environment. Studies show that leaders who do not prioritize respect end up losing up to seven weeks a year dealing with the negative effects of disrespect. Thus, small gestures of respect not only strengthen the culture but also optimize time and leadership efficiency.
Now! Don’t be fooled! Efforts to convey respect can have negative consequences when poorly executed. Inconsistent or superficial attempts to show respect can undermine leaders’ trust and credibility. When expressions of respect are vague or seem manipulative, such as those made by leaders or HR departments disconnected from the day-to-day lives of employees, they are quickly perceived as insincere. This type of respect not only fails to motivate but can also generate distrust. Additionally, avoid granting Merit-Based Respect undeservedly; it dilutes its value and can be more harmful than beneficial.
At the beginning of her journey in a new leadership role, a client shared her insecurities: she had never held a formal position, did not know how to interact with high-level leaders, and feared losing her authenticity in the professional environment. However, nine months later, in one of our monthly mentoring sessions, she confided that her perspective had changed drastically. She highlighted the invaluable support she received from her colleagues, her achievements in projects, and the constant recognition from her manager. Reflecting on this transformation, she concluded: “I have learned something essential since our first conversation. The way you see and act at work is a reflection of who you decide to be.”
This account reveals a fundamental truth: true transformation in the workplace does not occur merely through task delegation or policy implementation. It happens when leaders cultivate a culture of continuous respect and appreciation. In such an environment, each employee has the opportunity to fully develop and reach their maximum potential.
Therefore, the responsibility of a true leader goes beyond merely coordinating activities; it involves creating an environment where respect is a daily norm rather than an occasional formality. Promoting a culture of respect requires a constant and genuine commitment, reflected in daily actions, ensuring that every team member is valued for their contributions and encouraged in their growth.
Investing in a culture of respect and appreciation not only boosts employee morale and engagement but also establishes the foundation for sustainable growth and enduring success. When respect is lived authentically and consistently, it becomes the driving force that transforms not only individuals but the organization as a whole.

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Hello, I’m Marcello de Souza! My journey began in 1997 as a leader and manager at a large IT and Telecom company. Since then, I have led significant network structuring and optimization projects in Brazil. Driven by a curiosity and passion for behavioral and social psychology, I delved into the fascinating world of the human mind in 2008.
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Presentation and adaptation: Marcello de Souza

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