THE TRUTH THAT TRANSFORMS: HOW TO FACE REALITY TO EVOLVE

“Truth is a wild beast that devours us, which is why we seek refuge in lies.” — Friedrich Nietzsche

Have you ever stopped to reflect on the depth of this sentence? The idea that truth, in its essence, is so brutal that when we confront it, we feel vulnerable and exposed? Nietzsche challenges us to think about the human difficulty in dealing with the real, and the price we pay when seeking solace in lies. But what if, instead of seeking refuge, we could face this wild beast and understand its transformative potential?
Modern life seems to be a great invitation to lie. The consumer market, social media, even politics, present us with a world where conventions and idealizations of what is real dominate. Amidst this constant exposure, truth becomes a threat. It is no longer simply a revelation of what is hidden, but an uncomfortable experience that we often prefer to avoid. Reality dissolves into a spectacle constructed and maintained by images and distorted versions of itself. As Guy Debord warns, we live in a society of spectacle, where appearances prevail over essence. The images we are offered, whether by the media, social networks, or institutions, do not correspond to what we truly are but to what they want us to believe we are. In this scenario, what is real loses its value, and what matters is what is presented, or more precisely, what is staged. The truth, in its raw and often disturbing form, becomes a threat — a discomfort we prefer to avoid.

But isn’t truth subjective?

“There are no facts, only interpretations.” — Friedrich Nietzsche

When we talk about truth, many question: isn’t it, in fact, subjective? After all, if truth is ultimately a human construct, wouldn’t it be something relative, shaped by our individual perceptions and experiences? The notion that truth is subjective, and therefore dependent on the perspective of each individual, has deep roots in contemporary philosophy.
This is because truth is, in many ways, a confrontation with our beliefs. Our beliefs form the foundation of our perception of reality, acting as lenses through which we interpret the world around us. They are our territory, built over a lifetime, formed by our experiences and interactions, and often become so ingrained that we don’t even realize we are seeing the world through them. When truth — whether external or internal — challenges us, it often directly confronts these beliefs, destabilizing what we thought was right or real.
This confrontation process is not just uncomfortable; it is essential for our growth. When truth emerges and challenges our certainties, we are forced to reevaluate our understanding of the world and of ourselves. This requires courage, as it means questioning not only what we know but also the foundations of our identity.
Philosopher Karl Popper, with his theory of falsification, reminds us that it is precisely by confronting our most challenging beliefs that we can move forward. The process of falsification, by challenging our ideas, is not a threat to our identity but an opportunity for evolution. And this confrontation is not limited to the world of ideas — it is deeply personal and organizational. If we want to transform, we must be willing to question even the truths we believe to be immutable because only by doing so can we expand our consciousness and promote deep changes.
It’s no coincidence that Michel Foucault, for example, argues that what we call “truth” is largely a social construct. For him, truths are always tied to the dominant discourses of an era and, as such, are subject to the forces of power. According to Foucault, “truth is a product of a battle of discourses” that are accepted by society but can be reinterpreted or reformulated over time. Thus, truth ceases to be a fixed and absolute entity and becomes a field of dispute that reflects the social and historical context.
On the other hand, philosophers like Immanuel Kant warn us of the existence of a universal, objective truth that does not depend on our perceptions. Kant proposes the idea that there is a “world of things in themselves” beyond our subjective experience, a space where truth exists independently of human interpretation. For Kant, truth is something that transcends the subject and their experience, reflecting what is real regardless of our ability to fully comprehend it.
However, it is important to recognize that, even in the pursuit of objective truth, we cannot escape our own subjectivity. As Nietzsche suggests, truth can be “brutal,” and perhaps its power lies precisely in the fact that it cannot be consumed passively. It challenges us to confront what we would rather not see, and this experience of confrontation is always mediated by our perception and interpretation of what is presented to us.
Therefore, truth is not simply subjective or objective; it is, in some way, both. We can understand it as a dynamic interaction between what exists in its essence and our constructions of that reality. Truth, while challenging us with its brutality, is also limited and filtered by our perspectives on the world that we recreate at every moment.

Truth as an Unrelenting Enemy

“Truth does not exist. It is merely the perception one has of a situation.” — Jean-Paul Sartre

When we reflect on the idea of truth in this world that we recreate every moment, it is impossible not to bring Nietzsche’s thinking to the forefront. Although Nietzsche does not directly refer to the creation of the world in the traditional sense — as an ex nihilo or divine creation — he holds a critical view of metaphysical constructions that aim to fix a universal truth or an unchanging reality. For Nietzsche, reality is dynamic, in constant transformation. In his writings, he introduces the concept of the “will to power,” a creative force that permeates all aspects of life and reality. For him, creation is not a singular, final act, but a continuous process, a movement of overcoming and transgressing the boundaries imposed by traditional values.
Nietzsche rejects the idea of an absolute and stable truth. He challenges us to understand that truth, far from being a fixed given, is something that each individual must create for themselves, starting from their own perspective. In his world, truth is shaped by each person’s will to power, and the “world” we inhabit is, therefore, something constructed, always flowing, always transforming. Truth is not something simple or easily digestible; it is a subjective force, often unsettling, like a wild beast that devours everything in its path. When we encounter it, we are forced to confront not only the world around us, but also the parts of ourselves that we prefer to ignore.
However, resistance to truth is a human phenomenon. We live in a constant search for protection, creating shields that keep us away from what bothers us, exposing us to the discomfort of facing reality. It is no coincidence that we adopt personas, masks that we wear to meet external expectations, and in doing so, distance ourselves from who we truly are. Moreover, we shy away from our shadows — the parts of ourselves that we deny or ignore, but which, when neglected, can grow stronger and become uncontrollable, interfering with our decisions and behaviors.
At this point, we enter an existential dilemma: by avoiding the truth, are we depriving ourselves of the possibility of transformation? Most of our limitations, failures, and fears do not lie in what we ignore, but in what we choose not to face. By rejecting the truth — whether objective or personal, the kind that bothers and reveals who we really are — we are also rejecting the opportunity to learn, to reinvent ourselves. Our evolution depends on confronting the raw truth, which, although uncomfortable, is essential for expanding our consciousness.

Nietzsche, Hegel, and the Confrontation with Truth

Although the ideas of Nietzsche and Hegel present themselves through different lenses, both lead us to a deeper understanding of the process of creation and recreation of reality. Nietzsche, by challenging the idea of an immutable and transcendental truth, calls us to create our own truth, shaping the world through our will to power. For him, the creation of the world is a personal, continuous act of overcoming, where each individual becomes the architect of their own reality. Truth, in his view, is something that emerges from subjectivity, a reflection of the internal forces that each person exerts on the world around them.
On the other hand, Hegel offers a more collective and dialectical perspective, where truth is the result of a historical and evolutionary process. For him, reality is the progressive manifestation of the “absolute spirit,” which develops through contradictions and conflicts until it reaches a synthesis that reveals the true essence of existence. In Hegelian thought, the creation of the world is not an individual phenomenon, but a global movement in which humanity reconciles with its destiny through self-consciousness and the development of reason.
Despite their differences, the ideas of Nietzsche and Hegel complement each other when we think about the world that we recreate every moment. Nietzsche empowers us by challenging us to create our own reality from our personal perspectives, while Hegel reminds us that this process of creation is not isolated, but part of a greater, collective, and universal evolution. Both suggest that truth is not something fixed or predetermined, but a constant transformation, whether through individual action, as in Nietzsche, or through collective development, as in Hegel.
Thus, if we take the ideas of both, we can see that the creation of the world is not a singular event, but a constant reconstruction, driven by both personal and collective forces, internal and external. Truth, ultimately, is what we are capable of creating and recreating — from our individual choices and our participation in the whole. By confronting these forces, whether within ourselves or in society, we are invited to participate in this creative process consciously, recognizing both our autonomy and our interdependence in the grand scheme of reality.
Therefore, if we consider the application of this philosophy in everyday life, whether personal or organizational, we can see how the ideas of Nietzsche and Hegel take shape in our practical lives. In the corporate environment, for example, it is common for leaders and teams to avoid confronting uncomfortable truths. Imagine an overloaded team, but members do not feel comfortable admitting their difficulties for fear of seeming weak or incapable. The truth about what is really happening — about the excessive workload or lack of resources — is ignored. This can result in burnout and decreased productivity, but also in an organizational culture of conformity, where dissatisfaction remains submerged.
On the other hand, when a leader has the courage to face the truth, acknowledging limitations, tackling challenges head-on, and being transparent with their team, it opens up the possibility for innovation and creative solutions. By creating a space where difficulties can be discussed without fear of retaliation, the organization can adapt more quickly to change and improve its effectiveness. Confronting the truth, although uncomfortable, is what allows growth and evolution, both at the personal and organizational levels.
Ultimately, truth is not just something to be feared or avoided, but something to be integrated. As Nietzsche and Hegel teach us, the creation of the world and reality does not occur passively, but through an active and dialectical process. Whether facing our own failures or the challenges of the world around us, it is in confronting the truth that we find the path to transformation. For leaders, professionals, and individuals, freedom and growth do not come from conformity or escaping the truth, but from the courage to face it, to embrace it, and to use it as a guide on our path of self-awareness and evolution. The fact is, and I hope you have understood by now, that transformation begins when we are willing to see the world as it truly is — and, more importantly, to see ourselves as we truly are.

The Fear of Truth and Social Conformity

“Truth is the correspondence of thought with reality.” — Immanuel Kant

But, of course, dealing with the truth is not easy, even with the best of intentions. The fact is that in contemporary society, the pursuit of truth is often replaced by the pursuit of comfort. And comfort, in turn, is closely tied to the convenience of not questioning the status quo, of not exploring the depths of what we truly are and what surrounds us. To better understand what I mean, I turn once again to Michel Foucault, who brings us the idea that society is built upon a set of accepted truths, which create what he calls “dominant discourses.” These discourses shape ways of thinking, acting, and even feeling, limiting our power of questioning. Social conformity feeds the fear of deviating from the norm, and truth, in its essence, becomes a taboo. The cost of this conformity is the imprisonment of our minds, the stagnation of our intellectual and emotional development. To grow, we must go beyond these barriers; we must embrace the pain that comes with the truth, for only by doing so can we reach the highest level of self-knowledge.
A clear example of this phenomenon can be seen in personal or professional relationships. Often, toxic relationships do not arise solely due to abusive or manipulative behaviors by one party, but also due to a lack of honesty, the omission or distortion of the truth by both parties. When people stop being transparent, out of fear of creating conflict or not wanting to face the reality of their feelings, they create an environment where omissions and lies accumulate and become the foundation of the relationship.
Imagine a situation where, within a team, an employee feels undervalued or mistreated, but out of fear of disrupting harmony or being seen as “problematic,” they avoid expressing their frustrations. This omission creates a toxic environment, as, instead of solving the problem, it ends up fueling misunderstanding and lack of trust. Another example is in a personal relationship where one party hides their feelings or avoids bringing up difficult issues, fearing they will hurt the other person or that the relationship will fall apart. However, this omission creates an invisible tension, which slowly erodes the relationship, directly impacting the person’s mental health.
Here, the lack of truth, or the fear of saying what one truly thinks and feels, is one of the main causes of toxicity. This is because, by avoiding the truth, we are, in practice, avoiding the resolution of conflicts and a deep understanding between people. Lies, no matter how subtle, end up undermining trust and authenticity in the relationship, making it more and more superficial and filled with resentment.
Or, where many people, out of fear of the truth, remain in abusive relationships, where discomfort, manipulation, or emotional abuse become part of daily life. The fear of confronting the truth about this dynamic, whether due to a lack of self-love, low self-esteem, emotional dependency, or a lack of self-confidence, creates a conformity that prevents change. By ignoring the signs of toxicity, people deceive themselves, believing that pain is inevitable or even “normal” within a relationship.
Imagine a situation where an employee or team member suffers subtle humiliations, constant criticism, or manipulation in the workplace. Out of fear of losing their job or facing an uncomfortable confrontation, they conform to the situation and pretend everything is fine. The truth, in this case, is that the situation is eroding this person’s self-esteem and potential, but they prefer to cling to the status quo, fearing the repercussions of confronting the truth about the toxic relationship.
This fear of the truth — whether it is the perception that the relationship is harmful or the fear of the consequences of confronting the situation — prevents personal development and perpetuates the cycle of suffering. Social conformity within the corporate environment often reinforces this behavior: “It’s not that bad,” “Everyone goes through this,” “You’ll get used to it.” These dominant discourses, often unspoken but felt, keep people within a distorted and limiting reality, where the truth is never fully confronted.
The fact is that it is important to reflect on the impact that the omission of truth can have on your relationships. What happens when we avoid saying what we really think? What happens when we stop sharing our genuine needs and feelings out of fear of the consequences? Although the fear of truth is a natural barrier, the lack of courage or insecurity to face it in a relationship not only prevents growth but also creates a toxic environment, where the lack of transparency and authenticity becomes a constant threat. Honesty, even when difficult, is an essential antidote to transforming a relationship damaged by falsehood into a true and healthy one.
Therefore, truth, whether brutal or uncomfortable, is always the first step toward transformation. Confronting the truth, both internal and external, is the path to evolution. And in the case of toxic relationships, embracing the truth not only as a transformative force but as a commitment to transparency and authenticity is what can truly break the cycle of negativity and open doors to a healthier and fuller relationship.

The Challenge of Hearing Discomfort

“Truth is like oil; it always rises to the surface.” — Montaigne

There is a deep paradox here: we can only transform ourselves when we are able to hear what bothers us, what challenges us. Active listening, the ability to hear criticism without reacting defensively, is a true exercise of courage. Rejecting this pain is the same as imprisoning ourselves in the past. And this does not only apply to others’ criticism but also to the criticism we direct at ourselves. I turn again to the philosopher Karl Popper, who speaks about the falsification of scientific theories, teaching us that it is precisely by questioning our own beliefs that we can move forward. It is not just in the world of ideas but also in the personal and organizational world that “falsification” — the confrontation with truth — becomes the engine of transformation.
For example, when receiving feedback from a colleague or subordinate, instead of reacting defensively, try to embrace the criticism and reflect on it. Ask yourself: “What can I learn from this? How can this perspective help me grow?” This practical approach to active listening can be applied both personally and organizationally. The goal is not to fall into self-criticism, but to use this moment as the foundation for a genuine self-assessment of our thoughts and behaviors.
You may ask yourself: “But when someone gives us feedback, aren’t they also speaking about themselves?” Yes, that makes perfect sense. We cannot stop being ourselves. Therefore, it is essential to be aware of what is ours in what the other shares of themselves, and to understand that this active listening exercise requires both vulnerability and self-awareness.

The Wild Beast Within Us

“Truth is what remains after we stop believing in it.” — Albert Einstein

The greatest challenge, however, is not in hearing external criticism, but in confronting the internal truths that torment us. It is easy to point out flaws in the system, in society, or in others, but what about our own flaws? How many times do we run from the truths that reveal our limitations, weaknesses, fears, and insecurities? Confronting internal truth is one of the greatest challenges we can face because it is not limited to the criticisms of others; it delves into the deepest recesses of our being, ruthlessly revealing ourselves.
Neurosciences, in studying human behavior, show us that the fear of confronting the truth is deeply rooted in the functioning of our brain. The prefrontal cortex, responsible for higher cognitive functions, and the limbic system, which regulates our emotions, often activate a defense mechanism to protect us from the suffering that comes with self-awareness. This self-protection process can be a vital strategy for our emotional survival, but it also prevents us from evolving. The fear of emotional pain that accompanies the discovery of our own imperfections leads us to build invisible barriers, distancing us from our own growth.
But what happens when we decide, courageously, to face this fear? When we accept the truth not as a destructive threat, but as a path to transformation? Change is not just conceptual; it has a profound impact on our brain and, consequently, on our lives. By confronting the truth, the brain’s neuroplasticity allows us to reorganize our neural circuits, generating new connections and habits. This happens through the activation of brain areas related to pleasure and motivation, which encourage us to overcome challenges and continue our journey of self-awareness.
The impact of this goes beyond the individual level. By accepting the truth, our perception of ourselves and our interpersonal relationships transforms, allowing for genuine evolution. In the organizational environment, for example, the willingness to face the truth about challenges and limitations can be the turning point for a deep cultural change. When leaders and teams open up to the truth, collaboration strengthens, innovation flourishes, and collective potential is unlocked.
This is the tipping point where we truly become free — when the truth, instead of devouring us, liberates us. Freed from the chains of self-deception and denial, we can finally access our inner strength, discover new horizons, and build a more authentic world, more aligned with our true being. This is the moment when self-knowledge is no longer seen as a burden but as the key to personal and collective transformation.

Applying the Truth in Daily Life: Facing the Beast

“Truth is the state of the soul that turns to what is eternal and unchanging.” — Plato

I return here to ask: By avoiding the truth, are we not, in reality, depriving ourselves of the possibility of transformation? Most of our failures, fears, and limitations do not, at their root, lie in what we do not know, but in what we choose not to face. When we reject the truth, we also reject the opportunity to learn, reinvent ourselves, and expand as human beings.
So, how can we begin to confront the truth in our daily lives? Self-knowledge is the first fundamental step. It is not just about theoretical reflection, but about practical actions. It is at this point that true freedom reveals itself. Liberation is not in avoiding the pain of confronting the truth, but in accepting it as an essential path to change. How can we begin this journey? The second powerful step is the practice of “self-veracity”: being honest with yourself about your emotions, motivations, and behaviors. Ask yourself: What are the areas of my life where I have been lying to myself? Where am I hiding the truth, whether in deep questions about my purpose or in the small everyday omissions? This exercise in honesty is the foundation for genuine and essential self-knowledge.

“Truth is not a mirror that reflects what we are, but a flame that burns what we think we are. Only in the burning of the truth can we recognize ourselves without the masks of the past.” — Marcello de Souza

The next step is confronting our own truth. To do so, it is necessary to develop the capacity for self-analysis. Make an honest inventory of your beliefs, values, and behavior patterns. Ask yourself: “What are my fears and self-imposed limitations? What am I avoiding in my personal and professional journey?”
Additionally, take a moment in your day to reflect on your decisions, feelings, and attitudes. A self-knowledge journal can be helpful in mapping what arises in your mind and heart when you question your own truths. Keep in mind that truth, by its nature, is not linear and often challenges us with discomfort. Accepting our own vulnerability and human imperfection is an essential step in embracing this journey. It is not about finding definitive answers, but about allowing continuous discovery.
Just as the individual is challenged to face their internal truths, organizations also face the need to embrace a culture of transparency and authenticity. They can begin adapting to this process by creating an environment where truth is valued, even when uncomfortable. This involves open communication about challenges, mistakes, and lessons learned. Do not fear addressing delicate issues; transparency builds trust and strengthens organizational integrity. Promote spaces for active listening, where all team members can express their truths without fear of retaliation, through open meetings, constant feedback, and mentorship cultures.
Now, for those seeking truth as part of the organizational culture, it is essential that leaders and collaborators commit to self-knowledge and to taking responsibility for their actions. This can include training in emotional intelligence, assertive communication skills, and continuous feedback practices. Leaders should be the first to model this search for truth, as the organizational culture begins with authenticity at the top.
In this sense, organizations can enrich their pursuit of truth by integrating different perspectives. Encourage a plurality of ideas, respect diverse views, and be open to constructive criticism. Collective truth is built from the meeting of different individual truths. Just as the practice of active listening and feedback is crucial, it is also important for leaders to actively seek the painful truths about their own leadership. The willingness to listen, reflect, and adjust management practices can be a catalyst for transformation, both personal and organizational.
Of course, this process of adaptation and confrontation with truth will never be easy. Internal resistances (both individual and from organizational systems) may arise, but recognizing them as part of the growth process is essential in order not to become paralyzed. A continuous commitment to truth can lead to profound transformation. Though challenging, this process opens doors to significant evolution, both personal and organizational. Organizations that face their truths with honesty tend to be more resilient, innovative, and prepared for the future.
Now, I invite you to take the first step on this journey: where can you, as an individual or leader, begin to be more honest with yourself? Where are the “masks” and “shadows” still present, preventing your full growth? The search for truth is arduous, but the freedom and transformation it offers are priceless.

The Courage to Transform

Never forget what happens when we decide to face fear! When we accept truth as a path of transformation and not as a threat! The impact of this is profound: genuine self-knowledge, evolution in interpersonal relationships, and true change in organizational behavior. This is the inflection point where we truly become free—when the truth, instead of devouring us, liberates us.
“The truth is a beacon, often distant, that illuminates us in moments of darkness. We are human, and therefore, we are afraid of its light. But those who have the courage to follow its flame will never be the same.” — Marcello de Souza

To remind you, it is important to emphasize that truth, far from being a wild beast, can become a guiding light. True freedom lies in listening to, embracing, and integrating the truths we often avoid. By doing this, we free ourselves from complacency and open doors to a new world of possibilities. In the field of behavioral development, the freedom to think and act authentically is what separates innovative leaders from those who remain stagnant.
Finally, truth is an invitation to transformation. The wild beast, when confronted and understood, ceases to be a threat and becomes an ally on the path of personal and professional evolution. The moment we accept it—not as an enemy, but as a partner on our journey—we free ourselves from the weight of complacency and open the doors to a more authentic and fulfilling future.

Now, it’s your turn. Are you ready to face the wild beast within you? Start today. Ask yourself: What truths am I avoiding? What concrete steps can I take to confront them genuinely? By doing this, you will open the doors to a new world of possibilities and growth.
Share your reflections in the comments, and if this reflection has touched you, share it with those who may also benefit from this journey. Let’s explore the depths of truth and transformation together and walk toward a deeper and more genuine freedom.

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Hello, I’m Marcello de Souza! My journey began in 1997 as a leader and manager at a large IT and Telecom company. Since then, I have led significant network structuring and optimization projects in Brazil. Driven by a curiosity and passion for behavioral and social psychology, I delved into the fascinating world of the human mind in 2008.
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