FROM PURPOSE TO LIFE IMPACT AND LEADERSHIP

Discover your passion and put it to work.

Firmness of purpose is one of the most necessary elements of character and one of the best instruments of success. Without it, genius wastes its efforts in a labyrinth of inconsistencies. (Philip Chesterfield)

If you’re mortal like me, you’ve probably had those moments when you find yourself asking questions like: Why am I here? Why do I do what I do? Why do I work for this company? Why did I choose this profession?

Reflective questions like these are essential for maintaining a healthy life, as they effectively connect us with reality. Moreover, they help maintain harmony between our feelings and the choices we continuously make throughout our journey in life. Samuel Langhorne Clemens, known by his pen name Mark Twain, once said a phrase that has become a cliché in any literature discussing PURPOSE and the meaning of life (including the somewhat dubious world of self-help), which was: “The two most important days in your life are the day you are born and the day you find out why.” This quote may seem somewhat obvious, but we rarely turn it into a life mantra to understand why we are living the life we are choosing to live.

Without being too poetic, I think it’s worth recalling one of Albert Camus’s great works, “The Myth of Sisyphus.” For those who aren’t familiar, I’ll provide a brief summary that I’m sure will help us better understand the connection between choices and PURPOSE and what PURPOSE has to do with those choices. Therefore, I invite you to read this summary metaphorically with the reality of life you live.

Greek mythology tells us that Sisyphus was a king and founder of a territory now known as Corinth, located in the Peloponnese region. According to myth, one day Sisyphus saw the beautiful Aegina being abducted by an eagle sent by Zeus. Aegina was the daughter of Asopus, god of the rivers, who was deeply distressed by his daughter’s disappearance. Seeing Asopus’s despair, Sisyphus thought he could take advantage of the information he had and told him that Zeus had kidnapped the girl. But, in return, he asked Asopus to create a spring in his kingdom, a request that was promptly granted. Zeus, upon learning that Sisyphus had betrayed him, became furious and sent Thanatos, the god of death, to take him to the underworld. However, as Sisyphus was very clever, he managed to deceive Thanatos by saying he would like to present him with a necklace. In reality, the necklace was a chain that kept him imprisoned and allowed Sisyphus to escape. With the god of death captured, there was a time when no mortal died. Consequently, Ares, the god of war, also became enraged because war required casualties. He then went to Corinth and released Thanatos to complete his mission and take Sisyphus to the underworld.

Sisyphus, suspecting that this might happen, instructed his wife Merope not to perform funeral rites for him if he died. This was done. Upon arriving in the underworld, Sisyphus confronted Hades, the god of the dead, and told him that his wife had not buried him properly. So he asked Hades to return to the world of the living just to reprimand his wife. After much insistence, Hades allowed this quick visit. However, upon arriving in the world of the living, Sisyphus did not return, and once again, he managed to deceive the gods. Sisyphus fled with his wife and lived a long life, reaching old age. But, as he was mortal, one day he had to return to the world of the dead. Upon arriving there, he faced the gods he had deceived and then received a punishment worse than death itself. He was condemned to perform a laborious and purposeless task. He had to roll a huge stone up a mountain. But when it reached the top, due to exhaustion, the stone would roll back down. Then Sisyphus had to roll it back up again. This work had to be done every day, for all eternity.

In Albert Camus’s own words, this myth helps to understand various passages of our life. According to Camus, “This myth is only tragic because its hero is conscious. What would his sentence be if the hope of triumph sustained him at every step? Today’s worker works every day of his life in the same tasks, and this destiny is no less absurd. But it is only tragic in the rare moments when it becomes conscious. Sisyphus, a proletarian of the gods, powerless and revolted, knows the full extent of his miserable condition: he thinks about it on the descent. The insight that should be his torment at the same time consummates his victory. There is no fate that cannot be overcome with contempt.”

Thus, Camus elaborates a relationship between mythology and modernity, bringing to our context Sisyphus’s work as a contemporary, exhausting, and meaningless task, where the worker, we mortals, see no meaning but must continue to perform to survive. This terrible punishment of the mythological character to the work performed by many of us, condemned to do the same thing day after day and, generally, without awareness of its absurd condition. Therefore, I want to explore with you the greater meaning of life – PURPOSE. Without PURPOSE, all of us are at risk of running through life condemning it to be lukewarm, diminished, unhappy, to say the least, enslaved by oneself “like a contemporary, exhausting, and meaningless task, where the worker, we mortals, see no meaning but must continue to perform to survive.”

After all, a life purpose is what guides our entire existential journey. It is usually based on our beliefs and values. Therefore, in this article, I also want to help you understand two very important points about the sense of purpose. You will understand why and how to establish the purpose that will also serve as a company vision and discover how you can define your life purposes to guide your personal and professional development.

In the past decade, the word PURPOSE has become fashionable, appearing in almost every work on leadership and management. It’s no wonder, as truly understanding what it is and what your purpose in life is is the first step in realizing if you have found your place in the world you choose to live in every moment. Purpose should be seen not only as something to fulfill in terms of accomplishment in life, but also as a legacy you wish to leave in the world and in the lives of the people around you. You need to find meaning in what you do, not just do what others say is necessary.

When we bring this into the business world, there’s no shortage of behavioral studies convincingly demonstrating that a leader’s most important role is to be a promoter of the organization’s purpose. Management experts – and there are many – argue that purpose is a key to exceptional performance, while behavioral psychologists describe it as the path to greater well-being. When we look at the world of physical and mental health, there are numerous studies linking a life of PURPOSE with a healthy life. In fact, individuals with a purpose in life are less likely to fall ill. All of this has a simple explanation: there’s no doubt that when we love what we do, the result is a naturally well-done job.

Purpose is the breaking of the plurality of a liquid world, into the singularity of being. Perhaps it stands in contrast to all the obstacles of this imperative world that dictates we must be this way, follow this career path, do things this way, have these possessions, present ourselves in this manner. In this universe of spectacle where image is worth more than principles and virtues, perhaps PURPOSE is the key to navigating the complex, volatile, and ambiguous world of today, where strategy is always changing and few decisions are clearly right or wrong.

Despite this growing view, there remains a significant challenge: in my work, whether training or coaching my clients in coaching sessions, I have found that fewer than a quarter of professionals, whether leaders or not, have a strong sense of their individual purpose. Many are excellent professionals, work hard, can clearly articulate their organization’s mission, but when asked to describe their own purpose, they are often evasive, superficial, and typically fall into the trap of writing something generic and nebulous, sometimes transferring their purpose into phrases like: “helping others excel,” “ensuring success,” “empowering my staff.” What impresses me most is that many of them are successful and yet unhappy at the same time. As problematic as this is, few of them have a clear plan to translate purpose into action. As a result, they limit their aspirations and often fail to achieve their most ambitious professional and personal goals, suffering as a result. A life filled with tasks and yet empty. It’s no wonder I see many anxious people and others suffering from burnout or even depression.

What’s most interesting is that the idea of purpose is clear and remains fashionable; however, people forget, or don’t want to understand, that the meaning of life comes from interests. A quest for knowledge that will enable them to discover that their life’s purpose is not just a career with more satisfaction or money, or even with that fancy car in the garage of a huge house that could host a soccer team. All of this has to do with more conscious personal and professional decisions – decisions that may even include turning points in their most fearful desires and lead them to act on the good sense of being themselves.

Every good coach knows that helping people find and define their purpose and putting it into use is fundamental to any and every process. Based on this, perhaps what’s really missing is for people to know how to ask for help from a good professional to find this key to accelerate their growth and deepen their impact, both professionally and personally. In fact, I believe that the process of defining your purpose and finding the courage to live according to it – what I call purpose with reality – is the single most important developmental task you can undertake, whether as a mere mortal, a collaborator, or a leader. The happiest people in their professional or personal lives feel more competent, unique, and fulfilled in what they do – they are people who, for the most part, have purpose.

I remember cases like that of a former director of a cardboard factory who was laid off due to the crisis at the beginning of the COVID pandemic, and at the same time had just lost his wife. Desperate and trying to find a light for his path, during the coaching process, he discovered a decidedly unique purpose — “to help people who are in a worse situation than mine” —, sold his TV, refrigerator, everything, to create an organization for recycling. His inspiration not only helped him become the owner of his business now but also helps hundreds of scavengers support their families. He understood that within him there was a PURPOSE that is greater than fear and at the same time understood that one of his greatest values was that he also appreciates high-risk situations that compel him to act for the sake of many. With this drive, he was able to create a plan to revitalize his old life in difficulties, amid extremely tough economic conditions.

I also had the opportunity to work with an executive in the retail fruit industry who took on the challenge of his purpose — “dedicated to exploring life’s wonders, with whomever, wherever, however” — to promote the “difficult and uncomfortable changes” necessary to defeat his fear and anxiety. His sense of powerlessness led him to transfer his dream to a global level; today, he is a fruit exporter. I had an entrepreneur in the telecommunications industry who began to challenge himself and use his purpose — “to develop standout employees” — to convince each employee to study and strive to be the best at what they do, which turned his company into a knowledge replicator in its shared operations. I had a dear client with whom I became friends who, after having twins and being abandoned by her husband, had difficulty returning to work. But after defining her purpose statement — “to be the light, focused, and compelling reason for success,” something she did throughout her experience as a mother, she decided to dedicate herself to professional retraining, completed her master’s degree, with aspirations for a doctorate, and today she is in charge of a college as an academic manager. A few days ago, we went out for coffee and with that smile on her face, she said to me: Today my purpose is — “to help people live a more meaningful life.” Is there anything more beautiful than that?

Having the courage to find and put into practice one’s purpose is a challenge that requires patience and, above all, dedication, of course. You need to explore everything inside yourself that blends beliefs, desires, and wants. After all, purpose is associated with the best in you that surpasses your interests and talents, as well as your beliefs. Moreover, finding what gives life meaning is also a choice, one that obviously comes with anguish. Only by overcoming this feeling will the result of better performance in your personal and professional life reappear.

In this article, I share with you the step-by-step framework to help you follow the same path. We will explain how to identify your purpose and then develop an impact plan to achieve better results sustainably and concretely.

WHAT IS PURPOSE?

Many musicians die with the perfect music in their heads, without even having given themselves the chance to play it! (Marcello de Souza)

It is very common for me to ask my clients: What is your purpose? And to hear answers like: to be happy, to be a good husband, to succeed in life, to make money, to be a good boss, to raise my children, to take care of my family, and to do good. That is not purpose. Undoubtedly, they are noble and necessary goals, but anyone who really has a PURPOSE knows that this is nothing compared to their life mission. We need to go further. Having a purpose with oneself is not purpose. Purpose is greater and specific. Purpose is for all those you care about.

Centuries before Christ, Aristotle, the Greek philosopher, already said that “happiness is the meaning and purpose of life. The whole aim and end of human existence.” I don’t know about you, but this sentence makes perfect sense to me. When we take this sentence to the corporate world, talking about the purpose of leadership, we soon realize that it is necessarily who you are and what sets you apart. Whether you are an entrepreneur, CEO of a Fortune 500 company, an engineer, or an agile coach, your purpose is — or should be — your essence, your brand, what you seek to achieve, the magic that makes you vibrate.

Be sure it’s not what you do, it’s how you make your life valuable and why — the strengths and passions you bring to your life, and how much and who are the important people by your side. Purpose is the true expression of who you are in the world. Much more than an individualistic feeling, purpose is about caring for others, responsibility, taking each choice seriously, and considering the consequences of what you do, beyond your own survival needs in life. It means contributing effectively to a better life. It’s about being an example and being authentic. It’s about honoring your own biography and legacy. Although it’s possible to express your purpose in different ways in different contexts, it’s what all the people close to you recognize as uniquely yours, what they would miss most if you were gone. Purpose presupposes self-awareness. A deep relationship with the other “selves.” It’s in the real persona through the expression of talents and achievements, and in caring about life in all its aspects. To live with purpose, one must seek a harmonious and balanced lifestyle between mind and body, between virtues and morality, between ethics and human relations.

Fundamentally, from an organizational perspective, and when it comes to leadership, it can be said that your purpose springs from your identity, from the essence of who you are. Purpose is not a result of the education, experience, and skills you have accumulated in life. Like in the case of my friend who pursued her master’s degree and now seeks her doctorate, that’s not her purpose. Her purpose is “to help others live a more meaningful life.” Purpose is also not a professional title, limited to your current job or company. Purpose is certainly not a collection of self-help jargon like “empower my team to achieve exceptional business results and delight customers.” It should be specific and personal, introspective to the point of resonating with yourself— and only with yourself. It doesn’t have to be an aspiration or something based on a cause like “save the anteater,” “save the whales,” or “feed the hungry”; those are at least obligations, but not purpose. Nor is it what you think it should be. It’s what you cannot help but be. Like I heard someone say the other day: My purpose is “to be the thorn in the shoe that keeps people moving.”

HOW TO DISCOVER OUR PURPOSE?

To be nobody but yourself in a world which is doing its best, night and day, to make you like everybody else, means to fight the hardest battle any human being can fight. And never stop fighting. (E. E. Cummings)

Talking is easy, now discovering our purpose is not a simple task; in fact, many spend a lifetime without knowing what theirs is. Worse, knowing the purpose of leadership is also a challenging task. Different from that, for sure we could simply open one of those books full of rules and advice written by gurus, and then we would know exactly why we are here and live according to that purpose every minute of every day. But let’s face it – that’s not how things work. There’s no one in this universe who can understand us better than ourselves. As E. E. Cummings suggests, we are constantly bombarded with powerful messages (motivational, from colleagues, family, bosses, management gurus, advertisers, celebrities, etc.) about how we should be (smarter, stronger, richer, more powerful, more intelligent, more accurate, etc.) and how to lead (empowering others, being authentic, distributing power, leadership rules, empowerment, persuasion, etc.). All of this is great for selling books, filling auditoriums, and packing training sessions, but in the end, we come out feeling empowered to act, but when we realize, we soon realize that something more is missing for a fulfilled life. It’s really hard to find out who we are in such a noisy world, let alone “to be nobody but yourself.”

I know this all sounds daunting, but it’s not. In fact, after years of studying, following serious research, and even in practice working with my clients, it’s a fact that when you have a clear sense of who you are, everything else comes naturally. Some people will come to the purpose journey with impact with a natural tendency towards introspection and reflection. Others will find the experience uncomfortable and anxiety-inducing. A few will simply get bored. As well as those who, motivated by anger, manage to find themselves.

Getting out of what I call the “hamster wheel” world requires a greater effort. This reunion with oneself has to be motivated by something that awakens in us a power that often needs to be motivated or have external help from a good behavioral professional. Either way, it’s possible.

I have been working with leaders for two decades, of all kinds, and I can guarantee that even the most skeptical have found personal and professional value in the experience. I remember once doing an internal coaching process in a company where I had the chance to be challenged by top management to get a manager —”the person least likely to consider this business useful”— out of his “hamster wheel” and into the reality that the company needs much more than what he was offering. The company really believed he had the potential for this. I confess it was a few challenging sessions, but soon he realized that his world was summed up in beliefs that no longer made sense. He himself asked: What am I doing with my life? Despite this, he liked it so much that he asked me to prepare a program for his entire team, and more than that, today we are great friends. I will never forget his emblematic phrase: “I have never read nor do I intend to read a self-help book,” he told the team. “But, if you want to be an exceptional leader, you must know your leadership purpose.”

In this case, as in so many others, many of my clients have categorically demonstrated that they are stuck in time. Therefore, it’s worth noting that to engage both dreamers and skeptics, it’s necessary to create a process that makes room for introspective expression, for individuality, but also offers practical guidance, step by step, that allows for reflection on one’s journey and how they are valuing things in life. Perhaps starting by examining one’s life history in search of common traits in major themes that required difficult choices could be a good idea. The goal is to identify your strengths, values, and essential passions throughout life — the activities that give you energy and joy. I often use various stimuli for this purpose, but these three are quite interesting:

• What did you particularly enjoy doing as a child, before the world told you what you should or should not pursue and do? Describe a moment and what made you feel joy.

• Tell me about two of the toughest experiences of your life. How do they influence you today?

• What do you enjoy doing today in your life that helps uplift your heart and makes you feel good about yourself?

Yes, these are simple questions from any coaching process aimed at better self-understanding. Now, questions like these are enhanced when worked on in groups. When I conduct leadership development workshops, I am very concerned about creating a safe environment where I encourage each participant to explore these questions in a small group with some colleagues because I have found that it is almost impossible for a person to identify their purpose on their own, especially when it comes to leadership.

You cannot get a clear picture of yourself without friends or trusted colleagues to act as mirrors. At the end of each group process, I always invite my coachees to feel free for reflective work, asking them to craft a clear and concise purpose statement: “My leadership purpose is _____.” Of course, I make it explicit that the words need to belong to them, capturing their own essence. Ultimately, the main idea is to propel them into action.

To get an idea of how the process works, consider the experiences of some leaders. For example, a few months ago in an internal leadership development process, I asked a leader about her passions in childhood; she talked about painting abstract things when she lived in the countryside of Minas Gerais and was fascinated by her “discoveries” about art. She remembered that one day she decided to take one of her paintings to school to see what her teacher would say. When the teacher saw her painting, she thought it was a joke and that no child of that age would paint like that. Startled and at the same time feeling like the happiest person in the world, she recounted that she didn’t say anything to the teacher and simply left the classroom and went home. Her friends, all concerned, went after school to see how she was doing, and when they found her, she was painting other pictures. Because she truly understood the value of doing what she loved at that moment, regardless of what other people thought of it. She also tells that her parents were called to the school because of her behavior.

When her parents got home, they immediately started arguing with her not only for leaving class without explanation but also because they believed she was lying to the teacher. This hit her like a ton of bricks, which made her lose interest in painting. It was a mark that stayed with her for life. In the end, her purpose statement that she crafted afterwards — “do with excellence what makes sense to you” — is perfect for her current position as a leader of a large IT company where she works today. When you analyze people’s stories, you’ll find a common thread that becomes extraordinary when discovered. Pull on it, and you’ll discover your purpose.

FROM PURPOSE TO ACTION

“The purpose of learning is to grow, and our minds, unlike our bodies, can continue to grow as long as we live.”  (Mortimer Adler)

As this article is directed towards leadership, I want to now focus more on PURPOSE and leadership. To do this, it is necessary to first clarify that having purpose as a leader is the first big step, but writing the statement is not enough. It is also necessary to envision the impact you will have on your world as a result of living according to your purpose. Having various desires in mind won’t make much difference in your life; action is needed. It’s your actions — not your words — that truly matter. Don’t delude yourself into thinking that life is just about purposes. Perhaps this might work for gurus, but in the real world, it’s impossible. However, with work and careful planning, a good action strategy, we can do this more often, with more awareness, sincerity, serenity, and effectiveness. Particularly for leadership, purpose-driven plans differ greatly from traditional development plans in several important aspects, and here I want to provide some important tips: first and foremost, they must start with a sincere statement of leadership purpose, rather than a business or career goal. There must be a systemic view of personal and professional life, rather than ignoring the fact that you have a family or external interests and commitments. They must incorporate specific language imbued with purpose to create a set of feasible and meaningful information for you, not for anyone else in your workplace or role.

They must compel you to envision long-term opportunities (within three to five years) so that there are guidelines with life. Finally, according to your purpose, establish strategies to help you work from there to set specific goals retroactively (for two years, one year, six months, three months, 30 days) to seize those opportunities in line with the reality you are building for yourself. Suddenly, you will have insights and a set of experiences and language that can redefine how you see your work in a direction never before considered. Next, I will describe step by step so that in the end, you not only understand how to build goals but also how important they are:

– 1st Start by creating a PURPOSE STATEMENT. Ex: “Leverage all knowledge to lead my team.” Then you have to have a good and sincere EXPLANATION of why this is your purpose: behavioral psychology studies show that understanding what motivates us greatly increases our ability to achieve big goals.

– 2nd Next, let’s start with THREE TO FIVE YEAR GOALS using the language of your purpose statement. This is a good timeframe to start without getting lost along the way: several years is enough time for even the most disillusioned leaders to imagine that by then they will be living according to their purpose. And it’s not so distant as to create complacency. One goal may be to take on bigger challenges — for example, leading a large global team — but the focus should be on how you will achieve that, what kind of leader you will be.

– 3rd After that, move on to TWO-YEAR GOALS. This is a period where the big future and the current reality begin to merge. What new responsibilities will you take on? What do you need to do to prepare for the long term? Remember to also address your personal life because you should live more in line with your purpose everywhere.

– 4th Establish ONE-YEAR GOALS — often the most difficult. Many people ask, “What if most of what I do today is not in any way aligned with my leadership purpose? How do I get from here to there?” To address this issue. First, consider if you can change parts of your job or change how you do some tasks, so that they become an expression of your purpose. For example, Carl Jung’s expression “As far as we can discern, the sole purpose of human existence is to kindle a light in the darkness of mere being” may serve as inspiration to see the meaning of managing a basic awareness process. Second, see if you can add an activity 100% aligned with your purpose. I’ve found that most people can devote 10% of their time to something that gives them energy and helps others see their strengths, which makes all the difference on the journey.

– 5th Now we get to the heart of the matter. What are the CRUCIAL NEXT STEPS you must take in the next six months, three months, and 30 days to achieve your one-year goals? The importance of small victories should be well explored and documented in almost every management discipline, from change initiatives to innovation. From overcoming and redefining beliefs to building new habits. When detailing your next steps, don’t list all the demands of your job. List the most important activities or outcomes for your ambitions and your leadership purpose. Keep a journal on hand. A logbook. Remember that memories fade, but what is written in pen does not. You’ll probably notice that several of your tasks seem much less urgent than before, while others you would have sidelined take precedence.

This is the true joy of life, to be useful to a purpose you recognize as great (George Bernard Shaw)

– 6th Finally, we examine the KEY RELATIONSHIPS necessary to turn your plan into reality. Identify two or three people who can help you live more in line with your leadership purpose. Not just those super colleagues who agree with everything and not children and spouses, look for the HR manager, a coach, a colleague who is a “straight shooter”, among many others who can actually deliver more than just a friendly glance. Remember this process is challenging, and that’s why it’s necessary to hear what you want to hear, but also what you wouldn’t like to hear. Thus, individual purpose-driven plans help them stay true to their short- and long-term goals, inspiring courage, commitment, and focus. When you are frustrated or discouraged, take out the plans to remember what you want to achieve and how you will succeed. After creating your plan, always have a mantra like “I don’t shy away from very difficult things.” Only then can you see much more clearly where you can really contribute and also where you can’t to your strategy. Be very clear about the type of roles that inspire you and make explicit choices along the way.

Know that each of us has based on a slightly different set of assumptions about the world, your sector, and what can or cannot be done. This individual perspective allows them to create great value and have a significant impact. We must all act with a unique purpose, especially when in leadership. To be a truly effective leader, you must do the same. Clarify your purpose and put it to work.

✅ Did you like this article?

THANK YOU FOR READING AND WATCHING MARCELLO DE SOUZA IN ANOTHER EXCLUSIVE PUBLICATION ABOUT HUMAN BEHAVIOR

Hello, I’m Marcello de Souza! I started my career in 1997 as a leader and manager in a large company in the IT and Telecommunications market. Since then, I have been involved in important projects structuring, implementing, and optimizing telecommunications networks in Brazil. Restless and passionate about behavioral and social psychology. In 2008, I decided to dive into the universe of the human mind.

Since then, I have become a professional passionate about deciphering the secrets of human behavior and catalyzing positive changes in individuals and organizations. Doctor in Social Psychology, with over 25 years of experience in Cognitive Behavioral and Human Organizational Development. With a diverse career, I highlight my role as:

Master Senior Coach & Trainer: Guiding my clients in the pursuit of goals and personal and professional development, achieving extraordinary results.

Chief Happiness Officer (CHO): Fostering an organizational culture of happiness and well-being, boosting employee productivity and commitment.

Specialist in Language and Behavior Development: Improving communication skills and self-awareness, empowering people to face challenges with resilience.

Cognitive Behavioral Therapist: Using cutting-edge cognitive-behavioral therapy to help overcome obstacles and achieve a balanced mind.

Family & Organizational Systemic Psychic Constellation: Based on systemic and psychic behavioral laws governing our affections, this practice offers a deep insight into the ancestral influences shaping our journey.

Hypnotherapist: Based on the interaction between mind and metaphors, Hypnotherapy helps overcome obstacles, unwanted patterns, and promotes self-discovery.

Lecturer, Teacher, Writer, and Researcher: Sharing valuable knowledge and ideas in events, training sessions, and publications to inspire positive changes.

Consultant and Mentor: Leveraging my experience in leadership and project management to identify growth opportunities and propose personalized strategies.

My solid academic background includes four postgraduate degrees and a doctorate in Social Psychology, along with international certifications in Management, Leadership, and Cognitive Behavioral Development. My contributions in the field are widely recognized in hundreds of classes, training sessions, conferences, and published articles.

Co-author of the book “The Coaching Secret” and author of “The Map is Not the Territory, the Territory is You” and “The Diet Society” (the first of a trilogy on human behavior in contemporary times – 05/2024).

Allow me to be your partner on this journey of self-discovery and success. Together, we will discover a universe of behavioral possibilities and achieve extraordinary results.

By the way, I invite you to join my network. As a lover of behavioral psychology, social psychology, and neuroscience, I have created my YouTube channel to share my passion for cognitive-behavioral development with more people.

Don’t forget to follow Marcello de Souza on other social media platforms and join the VIP list to receive exclusive articles weekly by email.

If you wish to make a donation for this blog to continue producing unique and differentiated content, visit: [Donation Link]

✍️ Leave your comment

📢 Share with friends

🧠 Marcello de Souza’s official channel was created to simplify the understanding of human behavior and complement the information on the blog: www.marcellodesouza.com.br

🧠 Subscribe to the channel: www.youtube.com/@marcellodesouza_oficial

🧠 Marcello de Souza’s latest book: www.marcellodesouza.com.br/o-mapa-nao-e-o-territorio-o-territorio-e-voce/

🧠 Commercial Contact: comercial@coachingevoce.com.br

🧠 Write to Marcello de Souza: R. Antônio Lapa, 280 – Sexto Andar – Cambuí , Campinas – SP, 13025-240

Social Networks

🧠 Linkedin: www.linkedin.com/company/marcellodesouzaoficial

🧠 Instagram: @marcellodesouza_oficial

🧠 Instagram: @coachingevoce

🧠 Facebook: www.facebook.com/encontraroseumelhor/

🧠 Facebook: www.facebook.com/coachingevoce.com.br/

🧠 Official website: www.coachingevoce.com.br/ www.marcellodesouza.com

🧠 VIP List to receive exclusive articles weekly from me: contacto@marcellodesouza.com.br

🧠 Portfolio: https://linktr.ee/marcellodesouza

🧠 Presentation and adaptation: Marcello de Souza

#emotions #selfcontrol #selfawareness #emotionalrelationship #selfhelp #motivation #overcoming #personaldevelopment #mindset #positivethinking #positiveattitude #success #positivity #leadership #executivecoaching #teambuilding #consciousleadership #resilience #mentalstrength #resilient #overcomingobstacles #warriormindset #balance #professionalife #personalife #careergoals #qualityoflife #PersonalDevelopment #SelfKnowledge #EmotionalIntelligence #PersonalGrowth #Mindfulness #Wellbeing #BalancedLife #PositivePsychology #Resilience #HumanBehavior #Motivation #SelfEsteem #SocialSkills #Empathy #MentalBalance #MentalHealth #PersonalTransformation #HealthyHabits #PersonalGrowth #InnerHappiness #marcellodesouza #coachingevoce #vulnerability #innerpeace #love #relationship #adultrelationship #newbeginning #innerpeace #lifeasacouple #humanbehavior #knowhowtolive #wellbeing #courage #sincerity