THE POWER OF MINDFULNESS

I have been dedicating a good part of my studies on behavior lately to better understand what mindfulness actually is, and what the benefits of mindfulness are. Although it is a complex subject grounded in various behavioral sciences, including social psychology, behavioral psychology, as well as positive and traditional psychology, and neuroscience, in this article, I want to demonstrate how much we can apply it in our favor to achieve significant results. Furthermore, I want to help understand how to change our behavior in the face of the simple fact of paying more attention to what happens around us, instead of acting on autopilot. Why? Among the gains of mindfulness, it is possible to highlight: reduction of tensions mainly in relationships, instigation of creativity and systemic and innovative thinking, stimulation of performance, having more control over the decisions made as well as valuing one’s own life.

Mindfulness vs. Focus

By the way, before continuing here about mindfulness, it is necessary to make it clear that it has nothing to do with the concept of Focus described by Daniel Goleman. Perhaps the confusion arises because he refers to focus as a strategic skill for those seeking to stand out in personal projects and in the job market. Goleman, despite showing how difficult it is to obtain nowadays due to the bombardment of information all the time, generating distractions and isolation, defends that this excess of information still leaves us with that strange feeling of being lost and not knowing where to start. Thus, focusing on something is an almost impossible mission for many people. Personally, I am not an admirer of Goleman. However, as it is very common for people to confuse Mindfulness with Focus, I make a point of emphasizing that they follow different paths. Even though he points out the idea that Focus helps to keep attention on what really matters and still, for example, lists three main stages for developing creativity, such as: 1. Orientation when we look outside and seek all kinds of information that can help us. 2. Selective attention when we focus specifically on the challenge we want to solve. 3. Understanding when we freely associate information to let the solution appear – as you will notice throughout my article, we are not talking about the same thing and they are not related.

For example, when he says that the brain lives a constant conflict between wandering and perceiving exactly where we are at that moment – we are already talking about different proposals. Furthermore, according to him, our energy to wander and perceive the world at that moment is reduced. This contradicts the way I think about the subject. He also claims that when we focus on perceiving our surroundings and the stimuli of the world, our brain abandons wandering. It is important to find a balance and ensure that our thoughts and performance are aligned with our goals. This thought is also not aligned with the way I understand it, being also divergent.

Finally, perhaps the biggest discrepancy lies in the statement he makes regarding saying that our brain when maintaining constant focus for a long time, it gets tired and we can reach the point of cognitive exhaustion, making us unable to learn. Among so many other issues, I hope, therefore, that when reading my article below, you do not try to compare the proposed ideas. With this clarification made, I want to start here balancing Mindfulness – as the continuous search for the new – as the ability to bend and get things done. Emphasizing that I defend the idea that vigilance or very concentrated attention is paradoxically a sign of inattention.

For example, if I’m driving on a road lost and focusing on looking for clues to find the way, I may be at risk of having an accident neglecting the condition of the road, the traffic of other vehicles, the speed, the fuel level, the weather condition, the condition of the car, etc. I understand that we must always give ourselves a condition of flexible openness – being attentive to what we do, but not in a fixed, limited, or rigid way, because then we will be moving away from a systemic vision, losing so many other opportunities.

Let’s Start With The Basics

In a noisy society, we all end up continuously suffering from inattention. This is not only because of the excess of information but because we have become accustomed, since childhood, to cling and become excessively dependent on pre-established knowledge related to the past, as if they represented an absolute truth or, as I mentioned in a published article, always served as a reference for current problems (Deceived by our own experience – https://www.marcellodesouza.com.br/enganado-pela-experiencia/).

Therefore, Mindfulness is essential for navigating through chaos — although chaos itself can hinder its practice. Chaos, to me, is a subjective and introspective perception. Many argue that there is currently an overload of information, but I would say there is not more knowledge today than before, considering our learning capacity. The difference lies in the fact that it has become common for people to claim they need to absorb all this information — and the more information they obtain, the more imposing they will be, the better the outcome of their work, and the more profit the company will have.

For me, the crucial point is not the volume of information but rather the lack of time dedicated to clear and objective reflection on the value that information can bring to the present moment of our lives. Additionally, the way information is acquired can make all the difference, and this is where the key point of Mindfulness lies. A practical example of this would be the difference between skimming an article while distracted and dedicating time to a deep and reflective reading in a calm environment free from interruptions.

Imagine you are researching a relevant topic for your work. In the first scenario, you are in a noisy environment with several distractions around you. You quickly read the article, but your mind is wandering, and you do not fully absorb the content. In the end, you fail to retain much useful information and do not reflect on how it applies to your work context. Now, in the second scenario, you set aside quiet time, away from distractions.

You consciously read the same article, taking notes, questioning the content, and reflecting on how you can apply it to your work. You commit to a deep reading, absorbing as much information as possible. As a result, you better understand the material, identify relevant insights, and can use them more effectively in your professional practice. In this example, the difference lies not only in the quantity of information absorbed but in the quality of absorption, influenced by the environment and the conscious approach to reading. This is a practical demonstration of how the way information is acquired can make all the difference, and how it is related to the practice of Mindfulness.

This has much to do with attention capacity; metaphorically, one could say we are increasingly neglecting to value the present state, which in turn leaves little room for thinking about the new. It is as if the past is always alive in our consciousness and determines a biased present. In fact, there is no shortage of behavioral studies today demonstrating the importance of undoing, or rather, re-signifying this “restricted mind” to handle a world in full and continuous transformation.

A good example of this is the bias of learning blindness, that is, we do not see what is right in front of us because we think we already know things, but in reality, we do not. Regardless of what we are doing, doing it consciously, that is, with attention to the present, makes the moment much more meaningful in terms of possibilities because we are truly allowing ourselves to learn.

Lack of Attention is Not Stupidity

When we learn something new, we tend to fixate on that knowledge, repeating thoughts that influence our daily decisions. It is crucial to understand the concept of Mindfulness to deal with this dynamic. The essence of Mindfulness is simple: recognizing that mind and body are interconnected. This means being aware of the present moment, allowing us to perceive new things and be truly in the now.

Tuning into the present makes us feel more alive, connected to the world around us. Increasing this awareness provides us with a broader view of things, directly contributing to our physical and mental well-being. A practical example related to this title would be the following: imagine you are in an important work meeting, but your mind is constantly wandering to other matters.

While colleagues are discussing ideas and making decisions, you are distracted, thinking about personal issues or future tasks. This lack of attention does not mean you are stupid or unable to understand what is being discussed. Instead, it may result from various factors such as tiredness, concerns, or lack of interest in the agenda of the meeting. By recognizing this lack of attention and seeking ways to improve your concentration, such as practicing Mindfulness, you can increase your effectiveness at work and avoid misunderstandings. Therefore, lack of attention should not be confused with ignorance but rather seen as an opportunity for personal and professional development.

Mindfulness In summary, Mindfulness is the process of actively perceiving new things. However, to do this, one must be in the present moment. This, in turn, makes us more sensitive to context and perspectives. At that moment, it is consciousness dealing with the unconscious and not the other way around, which in other words, is the moment of presence in which we stop being on autopilot. It is the essence of self-management. The moment of awareness of who we really are, what we are, and what we can do with everything we have learned to be up to the present moment.

Mindfulness

In summary, mindfulness is the process of actively perceiving new things. However, to do this, one must place themselves in the current moment. This, in turn, will make us more sensitive to the context and perspectives. At this moment, it is consciousness dealing with the unconscious and not the unconscious dealing with consciousness, which in other words, is the moment of presence in which we stop being automatic. It is the essence of self-management. It’s the moment of realizing who we really are, what we are, and what we can do with everything we have learned to be up to the present moment.

Generate Energy Instead of Consuming It

A common misconception in discussions about Mindfulness is to consider it exhaustive and tense. This mistaken perception arises from the confusion between the tension of the present moment and the practice of Mindfulness. It is important to understand that the brain does not expend more or less energy, regardless of the situation. Exhaustion is more related to emotions than cognitive effort. For example, anxiety is associated with psychosomatic illnesses, resulting from a lack of emotional control and impulsive thoughts, overburdening the body. Mindfulness considers future forecasting an illusion.

By prioritizing the present moment, we reduce concerns about the future. We should not confuse Mindfulness with constant worry. It generates energy instead of consuming it. What actually generates tension, consumes energy, and affects our health is related to stress, which are inaccurate negative evaluations and the anticipated worry about problems we may not be able to solve.

For example, imagine you are constantly worried about the possibility of losing your job. This constant worry consumes your energy mainly due to emotional tension, affecting your well-being and performance at work. However, by practicing Mindfulness and focusing on the present moment, you reduce this concern and concentrate on your daily tasks with more clarity and calmness, increasing your effectiveness and satisfaction at work. In summary, the idea of control that we constantly seek is often fanciful.

We want to believe that we can control a series of events in our lives, whether through specific skills we can improve, such as making good decisions at work, or events dependent on chance, such as winning the lottery.

Here lies the crucial distinction between Mindfulness, illusion, and belief: when we believe we have control over something, we tend to apply our past responses to other situations in the present, ignoring the fact that life is unpredictable and dynamic, and what worked in the past may not be applicable to the present. Mindfulness teaches us not to cling to this illusion of control over future events, as well as to recognize that in life, whether we like it or not, there is chance. Assuming control means practicing a clear view of one’s own life in the face of the choices we make at every moment, guiding us towards building a more solid future to come.

Mindfulness vs. Illusion vs. Belief

The practice of Mindfulness manifests in the present, in the current moment, being consciously present with oneself and the environment around you. This makes the moment clearer, organized, and engaged. When we are present, we are able to attribute values, which is essential for making decisions. When making choices, we pay attention to different aspects of our options. Thus, we gather more information, notice details that others may miss, and gain an advantage by identifying opportunities that go unnoticed by others. This is Mindfulness in practice. On the other hand, in situations grounded in illusion (guesswork) and belief, we may not realize it, but we lose control.

Even if we are not aware of it, we experience stress and spend time without acting or taking beneficial measures based on our past experiences. People who have full confidence in their beliefs find themselves in a state of constant tension, as they tend to view their convictions as absolute truths. When these expectations do not materialize, cognitive biases commonly arise, which in turn negatively influence decisions, leading to an incessant search for validation of their theories. This can result in critical, judgmental, and insecure behaviors.

For example, if we spend three consecutive days worried about a certain situation without taking action, we can anticipate all the negative effects this may have on various aspects of our lives. However, instead, if we choose to act proactively, bringing issues into reality through research, dialogue, and debate, we build solid knowledge to deal with the present moment, allowing us to take more effective and well-thought-out actions.

Mindfulness vs. Stability

We cannot forget that all of us seek to find a point of balance and a certain sense of security. Therefore, we tend to always repeat patterns that help keep things as they are, falsely believing that by doing so we are in control of life. In reality, by acting like this, we are losing control.

When people say “This is how it’s done,” it’s not true. Life is a constant holistic entity, just like everything in it, so there will always be different ways to construct our own reality, and your choice may depend on the context at that moment. You cannot solve today’s problems with yesterday’s solutions. Therefore, when someone says, “Keep things this way, it’s working,” an unconscious alarm should sound in your head because that means everything from inattention, belittlement, cowardice, fear, illusion, guesswork, comfort zone, to ignorance. Life is experienced; thus, the value of life lies in experiencing it as an attribute to it. It’s no accident that knowledge is the main nourishment for our minds.

Wisdom only occurs when we transform knowledge into experience. It is only in the practice of living life that it becomes possible to understand that there are always possibilities in life far beyond those we are capable of seeing. Therefore, know that the rules you were taught worked for those who created them; and the more different you are from the person who created them, the worse the results will be for you. See the difference – when you are in a state of mindfulness, you are guided by rules, routines, and goals, but not dominated by them – there will always be learning from them and the possibility of cognitive and identity improvement.

Mindfulness offers a variety of benefits. For some, it significantly improves performance, while for others, it alters their perception of reality, developing a systemic view. In my trainings, I often apply a challenging exercise that illustrates this. I divide participants into three groups and challenge them to perceive how bored we can be with our work. In this activity, I ask two groups to come up with new uses for products that were launched but failed, such as Google Glass, Microsoft WebTV, McDonald’s pizza, among others. One group focuses on investigating why the product didn’t meet its original purpose, while the second group practices mindfulness, focusing on the product’s properties. Then, a third group, with no prior knowledge of the products or their failures, evaluates the presentations of the other two groups and proposes new uses for the selected products. It is interesting to note that the most creative ideas often come from the second group.

This same approach can be applied in various business contexts to improve processes, management models, tools, and employee behavior, as well as to optimize key performance indicators, hiring and firing processes, among other aspects.

For example, as a writer, I recognize that each page written contributes to the improvement of the others. While studying mindfulness and errors while writing, I adopted an interesting practice. I began to review my texts days after writing them, adopting the perspective of someone who has no knowledge of the subject. This perspective allowed me to identify areas for improvement and additional research opportunities. Many times, people go through this process unconsciously. We start with doubts, make decisions, and when faced with errors, we see them as catastrophes. However, I realized that each mistake offered an opportunity for learning and improvement. By remaining fully aware, I discovered that errors can be beneficial and lead us to more effective solutions.

The secret to promoting mindfulness in companies is to understand that when people perform their tasks forcedly or dissatisfied, it can result in chaos. However, if each employee works in the same context, is fully present and attentive, there is no reason not to achieve excellent coordinated performance.

There are numerous advantages associated with the practice of mindfulness. Besides being the best way to pay attention and improve creativity, it also provides lucidity and the ability to seize opportunities as they arise. Mindfulness helps minimize risks and enhance human relationships, reducing judgment and making the person more charismatic. Additionally, it dispels fear, apprehension, and insecurity, as well as ideas of postponement and regrets. When you understand why you are performing a certain task, you do not criticize yourself for not doing something else.

Whether having lunch, interviewing someone, working on a project, writing a book, or conducting evaluations, there are only two ways to do these activities: mindfully or mindlessly. When you are fully present and attentive, it is reflected in the results obtained and leaves a lasting impression. This approach also impacts the value we attribute to things, influencing our future choices. The practice of mindfulness can be considered as the path to excellence in all areas of life.

Mindfulness X Behavior X Human Relationships

I don’t need to emphasize how much we all tend to label, criticize, and judge people lightly: he’s rigid; she’s impulsive; he’s not reliable, doesn’t know what he’s doing, seems dumb, he’s slow, lazy, and so on. The problem with this limited linear view is that it often leads us to error. When we stigmatize someone in this way, we don’t offer the opportunity to relate and know people and their values, which prevents us from leveraging their talents. Mindfulness helps us understand why people behave in certain ways.

With it, we can understand the uniqueness of people and why each one acts the way they do, as it makes sense to them. In my training and coaching work, I often conduct an exercise where I ask people to assess their own personality traits – what they would like to change and what they value most about themselves. The result of this exercise is often ironic. The traits people value are often positive versions of what they want to change. For example, someone might say, ‘I can’t stop being impulsive because I value spontaneity.’ In other words, this person is suggesting that, if I want to help them change their behavior, I need to convince them not to value spontaneity.

However, it’s possible that, when seen in this correct perspective – as someone spontaneous rather than impulsive – I may no longer want to encourage them to change. This seems contradictory, doesn’t it? When we consider the complexity of the human mind, the paradox makes sense. With the foundation of systemic thinking, we can understand that there is value in every relationship when we are fully transparent. This transparency allows us to question our own mistaken judgments about others and seek to understand their point of view. We can apply this same idea to the practice of Mindfulness.

When we encounter discontent about something, such as a presentation that didn’t go as expected or a task that wasn’t performed as we wished, we can question the value of that event: ‘Is this a tragedy or just an inconvenience?’ Probably, the answer will be the latter. Often, we get upset about things that are mere inconveniences, and our suffering is the result of a distorted perception of reality. I invite you to read an article I recently published, entitled ‘Want to integrate every part of your life? Then forget about balance’ (https://www.marcellodesouza.com.br/quer-integrar-cada-parte-de-sua-vida-entao-esqueca-o-equilibrio/), where I seek to clarify the integration between work and family, as opposed to the concept of balance. Balance often implies losses and suggests that professional and personal aspects are antagonistic, which doesn’t reflect human reality, marked by the uniqueness of each individual. When we are fully attentive, we understand that rules are created by people and should not limit us.

Also, it is important to remember that tension in a relationship is not caused only by external events, but also by the distorted view we have of it, often influenced by poor communication. Imagine a common situation in a work environment: a team member often arrives late for meetings. Instead of simply labeling them as ‘disorganized’ or ‘uncommitted’, the practice of Mindfulness invites us to understand the reasons behind this behavior. Perhaps this colleague is facing personal difficulties or challenges in their life that affect their punctuality. By adopting an approach of understanding and empathy, we can open up to dialogue with them and offer support, rather than simply criticizing them. This change in perspective not only strengthens the relationship between team members but also allows us to better leverage the talents and contributions of each individual, promoting a more collaborative and inclusive work environment.

Mindfulness X Anticipation

We all have the habit of anticipating events and often tend to imagine the worst possible scenario. However, it is important to remember that predicting the future may be a prevention strategy, but it is always an illusion, as we can never be sure of what is to come. When we find ourselves overwhelmed by anxiety, the practice of Mindfulness can help us reassess our concerns and self-concepts. For example, it is common for me to assist clients who are experiencing anxiety due to economic instability, which directly affects job security. By conducting a simple exercise with them, I ask them to carefully describe five reasons why they absolutely cannot lose their jobs. The result often reveals excessive and irrational concerns. However, by encouraging them to explore how a possible job loss could present opportunities, such as new career paths or more time with family, their perspective changes. Instead of thinking it will definitely happen, they begin to consider the possibility that it might happen and develop alternative plans to deal with this eventuality.

This principle also applies when we feel overwhelmed with the responsibilities of daily life. The secret lies in constantly questioning the beliefs that make us feel negatively overwhelmed. If you find yourself thinking that you are the only one capable of performing certain tasks, that there is only one way to complete them, and that the company will collapse if you don’t act, it’s time to seek help. In fact, the purpose of Mindfulness is to awaken to the present reality and expand our horizons, reminding us that part of life is under our control, while another significant part never will be. We call this ‘chance’, and by preparing ourselves to deal with the unknown lucidly, we are better able to face the challenges that arise in our path.

In summary, the practice of Mindfulness helps us realize that there are not only positive or negative outcomes, but rather a range of possibilities, each with its own challenges and unique opportunities. Indeed, Mindfulness leads us to be clear in our minds that reality is always an introspective construction. We build our reality, and the way we deal with it is also our choice.

Mindfulness X Leadership

In project teams, it is common for members to advocate different strategies, which reminds me of an old story about leadership: Two leaders in front of a judge need to reach a conclusion. One of them presents his version of the story, and the judge says, “You are right.” The other also tells his version, and the judge asserts, “You are right.” Then, perplexed, they exclaim, “We cannot both be right.” Surprisingly, the judge reiterates, “You are both right.” This illustrates how crucial clarity in the present moment is in all facets of life.

As leaders, we tend to follow a logic based on our experiences when trying to resolve issues that involve choices between different solutions or compromises. However, often, we are on autopilot, which prevents us from realizing that it is often possible to find win-win solutions. Instead of overwhelming or discouraging people in their positions, taking a step back and relinquishing our own feelings when we are in power can make us more approachable, less selfish, and vain.

It is important to make room for discussions from different viewpoints and realize that there are good arguments on both sides. Mindful leadership involves listening and harmonizing opinions in a balanced manner. Even as an executive with many commitments and facing a personal crisis, when arguments are laid out, we can resume the strategy with a completely new approach, which may yield positive results in the future.

I always encourage my clients to reflect deeply before giving feedback to an employee with unsatisfactory performance. For this to work well, it is essential to make it clear that the assessment is a personal perspective and not a universal truth. This will facilitate dialogue and mutual understanding. For example, imagine you ask a student what the sum of one plus one is, and he answers, “It depends, it can be two or one.” As a teacher, you can simply correct him by saying “Wrong,” or you can try to understand the reasoning behind the answer “one.” Then, he explains, “If you put one piece of gum together with another and put both in your mouth, one plus one equals one.” At that moment, you realize that more important than determining right or wrong is understanding the logic that led the person to think this way.

Of course, like many, you may act as if you are superior and intimidate others. However, by doing so, you will not learn anything, as no one will dare to provide you with feedback. This will result in isolation and unhappiness. No one at the top needs to be isolated. You can get there and remain open to dialogue. To achieve this goal, it is necessary to build strong relationships, which is only possible when you are fully present.

How to Create a Fully Conscious Culture?

No, I’m not talking about a cash prize, but rather the essence of a fundamental issue. Let me explain: it’s much simpler than it seems. It all starts with clarity about how a systemic view can transform our perspective in all areas of life. A level of lucidity about the importance of this concept is necessary, both for our personal and professional development. When I’m involved in consulting or training, my first step is to highlight how prone we are to miss opportunities when we adopt a linear approach to life. For example, believing that simply following success stories is the key to a company’s future.

You can cultivate mindfulness if you meet two fundamental conditions:

Recognize that your way of doing things isn’t the only right one. This is a common trap: thinking that our approach is the best and that nothing should change. This, of course, is an illusion and can even lead us to tragedy. If we truly want to be effective, we need to be fully present and observe all the nuances of a situation. So when we encounter a problem and feel pressure to find a solution, it’s wiser to admit that we don’t know everything. Instead of pretending to have all the answers, we can acknowledge our ignorance and invite others to join us on this journey of collective discovery.

By adopting this posture, we create an environment conducive to collaboration and mutual growth. This openness to continuous learning leads us to face challenges with humility and determination, knowing that together we are stronger.

Reject zero-error policies. Refusing to adopt zero-error policies is essential. These policies represent a form of cognitive deception, where we pretend we never make mistakes. In reality, this is a dangerous illusion. Instead, we should encourage people to question why things are done a certain way and consider the advantages of different approaches. By doing this, we create an environment of collectivity and belonging, where we are better prepared to perceive and seize opportunities by listening to others.

Allow me to share a personal experience. In my extensive experience working with leaders and managers in one of the largest telecommunications companies, I encountered an interesting situation. Some engineers expressed their disagreement with decisions made by their superiors, as they wished to contribute their specialized knowledge on the matter. Faced with this, I questioned: “What’s the problem?” Their response was: “How many engineers, leaders, and managers work here. What if everyone wants to act like this?” My response was direct: “If everyone adopts this stance, you’ll be responsible for creating an inclusive, participatory, and collaborative policy. However, it’s crucial to discern whether this is an isolated or recurring situation. If it’s an isolated case, it still makes a difference! But if this becomes a trend, it’s an opportunity to stand out in your career.”

This approach encourages autonomy and responsibility, promoting a healthy and progressive organizational culture. Instead of fearing mistakes, we should see them as opportunities for learning and growth.

When I address this issue in my work, I always think of lists and ready-made recipes. Believe me, they always work until the person thinks they master them, and from there, most people tend to be negligent. Well, here I will start with a very explanatory metaphor about the importance of lists and ready-made recipes; for this, I will use the idea of a YouTuber who is an airplane expert, in which he points out their importance in the life of the pilot: In an airplane, you have various mandatory commands that must be followed rigorously. For example, if the weather forecast predicts snow and the anti-icing system is turned off, the plane can crash.

Task lists aren’t bad when you want to get qualitative information at that moment. “Please observe the weather conditions. Based on these conditions, should the anti-icing system be on or off?” If you ask questions like these that encourage mindfulness, you bring people into the present moment and are more likely to avoid accidents. By the way, qualitative mindfulness comments also help in interpersonal relationships. If you compliment a colleague by saying “You look great,” it doesn’t come close to being as effective as saying “You look elegant and with an empowered look.” To say this, you have to be there, whole, and people will recognize and appreciate that attitude because they see that you care about them.

The application of mindfulness in all areas of life can be transformative. By being fully present in each moment, we can make more conscious and effective decisions. After all, life is made up of a series of moments, and it is through them that we build our memories and shape our destiny.

So, I invite you to cultivate mindfulness in your daily life, to observe the details, and to find meaning in every moment. By doing so, you’ll be opening doors to new opportunities and creating a solid foundation for your personal and professional success. Remember that every moment matters and that you have the power to make it meaningful. Be present, be proactive, and allow yourself to be guided by the wisdom of the present moment.

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Hello, I’m Marcello de Souza! I started my career in 1997 as a leader and manager in a large company in the IT and Telecommunications market. Since then, I have participated in important projects of structuring, implementation, and optimization of telecommunications networks in Brazil. Restless and passionate about behavioral and social psychology. In 2008, I decided to delve into the universe of the human mind.

Since then, I have become a professional passionate about deciphering the secrets of human behavior and catalyzing positive changes in individuals and organizations. Doctor in Social Psychology, with over 25 years of experience in Cognitive Behavioral and Human Organizational Development. With a wide-ranging career, I highlight my role as:

– Master Senior Coach and Trainer: Guiding my clients in the pursuit of goals and personal and professional development, achieving extraordinary results.

– Chief Happiness Officer (CHO): Fostering an organizational culture of happiness and well-being, boosting productivity and employee engagement.

– Expert in Language and Behavioral Development: Enhancing communication and self-awareness skills, empowering individuals to face challenges with resilience.

– Cognitive Behavioral Therapist: Using cutting-edge cognitive-behavioral therapy to help overcome obstacles and achieve a balanced mind.

– Speaker, Professor, Writer, and Researcher: Sharing valuable knowledge and ideas in events, training, and publications to inspire positive changes.

– Consultant and Mentor: Leveraging my experience in leadership and project management to identify growth opportunities and propose personalized strategies.

My solid academic background includes four postgraduates and a doctorate in Social Psychology, along with international certifications in Management, Leadership, and Cognitive Behavioral Development. My contributions in the field are widely recognized in hundreds of classes, training sessions, conferences, and published articles.

Co-author of the book “The Secret of Coaching” and author of “The Map Is Not the Territory, the Territory Is You” and “The Diet Society” (the first of a trilogy on human behavior in contemporaneity – 05/2024).

Allow me to be your companion on this journey of self-discovery and success. Together, we will unravel a universe of behavioral possibilities and achieve extraordinary results.

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