MY REFLECTIONS AND ARTICLES IN ENGLISH
THE HAPPINESS THEY SOLD YOU WAS NEVER YOURS
On the industry that transformed the right to fully exist into a monthly subscription package — and what happens when you cancel – By Marcello de Souza There is a moment, almost imperceptible, when a company decides…
ORGANIZATIONAL SYSTEMS DON’T COME WITH A MANUAL
There is a peculiar moment in the life of any organization: that instant when everything seems to work perfectly on the surface, but something subterranean begins to crack. It’s not the numbers—those remain healthy. It’s not the…
THE VOID THAT DEFINES US: WHEN THE FAILURE OF VIRTUE REVEALS WHO WE REALLY ARE
There is a silent, almost imperceptible moment that marks any person’s life: that instant when we realize that all the rules we follow, all the values we profess, and all the virtues we claim to possess simply…
STOP TRYING TO BE RESILIENT. START SURRENDERING THE RIGHT WARS.
There is a peculiar type of executive who navigates financial crises, brutal restructurings, and market collapses while maintaining a strategic clarity that borders on the incomprehensible. It is not emotional coldness. It is not calculated insensitivity. It…
THE RIVER CHANGES. YOU CHANGE. WHY DOES YOUR LIFE ACT AS IF NOTHING CHANGES?
A silent paradox operates at the center of your existence: you believe you live the same day repeatedly, when in fact you have never stepped into the same moment twice. The illusion of continuity seduces your perception,…
YOU’RE NOT LOSING YOUR MIND. YOU’RE CHOOSING WHAT TO FORGET.
He woke up at 6 a.m. Checked emails before leaving the bed. Responded to messages in traffic. Attended six consecutive meetings. Ate lunch in 12 minutes while staring at a screen. Worked until 8 p.m. Dined while…
IDP: INDIVIDUAL DEVELOPMENT PLAN OR INSTITUTIONAL DOMESTICATION PLAN?
When you receive your IDP for the first time, it comes in that elegant folder, with your name printed on the cover. Technical competencies on one side, behavioral ones on the other. A spider chart showing where…
YOU DON’T HAVE AN ESSENCE. YOU HAVE POSSIBILITIES. AND THAT CHANGES EVERYTHING.
Ana woke up at 5:30 AM to meditate. Then, she posted her morning journaling routine on Instagram, followed by an organic coffee while reading about Stoicism. In the afternoon, she had her weekly therapy session where she…
THE INVISIBLE VIOLENCE OF CORPORATE COMMUNICATION
There is a peculiar form of violence that does not manifest in shouts or explicit prohibitions. It dwells in the space between what was said and what should have been understood. It resides in the distance between…
WHY COULDN’T ANYONE SAY THE EMPEROR WAS NAKED?
Today, talking with an old-guard telecom friend who worked at Motorola, we reminisced about those effervescent years — 1997, 1998 — when the telecom market was boiling. The privatization of Telebrás, GSM towers sprouting by the thousands,…
