MY REFLECTIONS AND ARTICLES IN ENGLISH
YOU TRAINED THE LEADER. WHY DO THEY KEEP BREAKING?
Discover why leaders with all the competencies still fail — and what no training program wants to admit about the true development of leadership. – By Marcello de Souza Think about the last leader you saw fail.…
YOU WIN THE DEAL AND LOSE THE NEGOTIATION: WHAT NO ONE CALCULATES BEFORE SITTING AT THE TABLE
Winning a deal and losing the negotiation is more common than it seems. Discover the hidden subjective value that determines what happens after the ink dries. – Marcello de Souza You closed. The contract is signed. The…
WHAT WE BECOME WHEN WE STOP THINKING
What happens when an entire civilization outsources thinking? Discover how technology reveals—and accelerates—the greatest cognitive crisis in human history. – Marcello de Souza ________________________________________ In the early hours of an ordinary Tuesday in February 2026, an artificial…
THE COURT THAT DOESN’T EXIST
On the freedom to stop judging yourself through the gaze you invented By Marcello de Souza It’s 3:14 in the morning and Ariele — not her real name, but true enough — is staring at a spreadsheet.…
WHEN THE GAZE OF OTHERS BECOMES THE ONLY MEASURE OF WHO YOU ARE
When the belief of being judged by everyone meets an environment that confirms that judgment, the perfect bomb is born. And the only real failure is not allowing oneself to fail. – Marcello de Souza She carries…
THE HAPPINESS THEY SOLD YOU WAS NEVER YOURS
On the industry that transformed the right to fully exist into a monthly subscription package — and what happens when you cancel – By Marcello de Souza There is a moment, almost imperceptible, when a company decides…
ORGANIZATIONAL SYSTEMS DON’T COME WITH A MANUAL
There is a peculiar moment in the life of any organization: that instant when everything seems to work perfectly on the surface, but something subterranean begins to crack. It’s not the numbers—those remain healthy. It’s not the…
THE VOID THAT DEFINES US: WHEN THE FAILURE OF VIRTUE REVEALS WHO WE REALLY ARE
There is a silent, almost imperceptible moment that marks any person’s life: that instant when we realize that all the rules we follow, all the values we profess, and all the virtues we claim to possess simply…
STOP TRYING TO BE RESILIENT. START SURRENDERING THE RIGHT WARS.
There is a peculiar type of executive who navigates financial crises, brutal restructurings, and market collapses while maintaining a strategic clarity that borders on the incomprehensible. It is not emotional coldness. It is not calculated insensitivity. It…
THE RIVER CHANGES. YOU CHANGE. WHY DOES YOUR LIFE ACT AS IF NOTHING CHANGES?
A silent paradox operates at the center of your existence: you believe you live the same day repeatedly, when in fact you have never stepped into the same moment twice. The illusion of continuity seduces your perception,…
