
THE ART OF DELEGATING: TRANSFORMING LEADERSHIP INTO SUSTAINABLE IMPACT
A dealership manager who was once the top salesperson decides, even after being promoted, to follow each client in detail. He reviews proposals, recalculates financing, participates in test drives, and even corrects how the salespeople speak with buyers. At the end of the month, what happens? The company sells less than before, the team feels demotivated, and the store loses bigger opportunities because the leader was too busy doing work that should belong to the team — not to him.
This dilemma is not about cars or sales. It is about leadership, identity, and the evolution of the professional self. Every position we occupy requires more than technical skills: it demands a new professional identity, a completely new way of existing and belonging at work. Persisting in operational tasks while being promoted to lead keeps you trapped in the old identity — “the one who gets things done” — and prevents you from assuming the identity necessary to multiply impact, think strategically, and develop talent.
The halo effect intensifies this trap: colleagues, clients, and superiors continue to perceive you through the lens of past success, reinforcing expectations that no longer match the role you should fulfill. The halo effect is a cognitive bias that leads a person to form a global impression of someone or something based on a specific characteristic. In other words, a positive (or negative) quality perceived in a person tends to “contaminate” the perception of their other qualities.
The term was introduced by psychologist Edward Thorndike in 1920, when he observed that military commanders evaluated their subordinates globally, based on isolated traits such as appearance, posture, or verbal intelligence, rather than analyzing each characteristic individually.
In the context of leadership, this means that your former competence — being “the one who gets things done” — leads colleagues, clients, and superiors to expect that you will continue delivering extraordinary operational results, even in new strategic roles. The executor label remains, as if your previous role were a permanent reference, while your new position requires a different professional identity. This external perception, combined with the comfort of continuing to execute, creates a reinforcing cycle that blocks the evolution of the professional self and limits the capacity to multiply impact and develop talent.
Evolving, therefore, is not just acquiring new skills; it is about re-signifying the self — redefining what it means to be you in the context of the new position, reconnecting purpose, authority, and influence. Every promotion requires, above all, that you embrace change, abandon established habits, trust yourself to develop new skills, accept the risk of mistakes, and, most importantly, reconfigure your presence and identity within the organizational system.
And this is where understanding the importance of delegation becomes crucial. Delegating is not just an operational act; it is a rite of passage from the old identity to the new, a concrete exercise in self-evolution that enhances not only strategic productivity but also neurochemical well-being — serotonin, which sustains confidence, purpose, and lasting motivation.
Neuroscience shows us, for example, that small visible wins — closing a contract, answering an email, or correcting a report — release dopamine, creating immediate pleasure and a sense of accomplishment. This effect reinforces short-term behaviors but does not promote strategic evolution. On the other hand, strategic leadership activates brain circuits that release serotonin, promoting a deeper sense of purpose, confidence, well-being, and sustainable motivation — both for the leader and the team.
As we will see later in the text, the impact goes beyond brain chemistry: teams that receive trust, autonomy, and clear context feel valued, engaged, and motivated. This strengthens belonging, improves interpersonal relationships, and contributes to a healthy organizational climate. By delegating consciously, the leader not only increases their capacity to multiply impact but also builds organizational resilience, develops talent, and establishes a culture of continuous learning.
It is this combination of management and neuroscience, behavioral and social psychology that allows the leader to evolve, assume their new identity, and transform individual results into collective achievements. Delegating, therefore, ceases to be an operational choice and becomes a strategic decision, integrating purpose, performance, and well-being inseparably.
The question remains: how long will you rely on the illusion of productivity, maintaining the old identity, instead of embracing the self-transformation that strategic delegation requires? Understanding that delegating is more than an operational decision — it is a central choice of your identity as a leader — is the key to becoming a truly transformative manager.
This is the theme of my article today: understanding why delegating is much more than a strategic decision. It is about the very professional identity when assuming leadership positions within an organizational system.
Why Delegating Is a Strategic Decision
Leadership, in its essence, is not about doing more, but about doing better — and doing better means multiplying results through the people around you. Persisting in executing tasks that could be delegated is not merely a matter of overzealousness or perfectionism: it is a choice that directly limits your strategic impact. The true leader focuses on what no one else can do for them: planning the future, developing talent, building networks of influence, and anticipating scenarios that will determine the organization’s sustainability.
My experience, combined with studies in organizational psychology, neuroscience, and human behavior, shows that leaders who do not delegate effectively face three inevitable impacts:
1. Wasted Resources: By performing tasks that could be carried out by team members, the leader overloads their schedule and increases operational costs. Every hour spent on activities that do not require strategic vision is lost time — time that could be invested in high-impact decisions, value creation, and innovation. Hackman & Oldham’s research on work motivation shows that autonomy and responsibility are catalysts for productivity and engagement.
2. Team Demotivation and Stagnation: Centralizing tasks creates a micromanagement environment, where employees feel undervalued and underappreciated. Gallup studies show that autonomous teams have 21% higher productivity and lower turnover. By preventing the team from assuming responsibilities, the leader not only compromises the development of a future leadership pipeline but also limits the cognitive and emotional growth of each member.
3. Distance from Strategic Priorities: Leaders trapped in operational work move away from high-impact activities, such as planning the future, identifying market opportunities, or innovating processes. The cost is silent but devastating: reduced influence potential, personal growth, and organizational results. From a neuroscience perspective, while immediate execution tasks activate the limbic system and release dopamine, strategic decisions require activation of the prefrontal cortex — the center for planning, systemic vision, and complex decision-making.
Let me give a recent example that illustrates this clearly. I recently worked with a director who, after being promoted from an operational role, continued to guide his former engineering team in detail. He reviewed code, adjusted processes, and attended daily technical meetings. Initially, the team saw him as “the one who fixes everything” — a reference to the success he had built in his previous role.
However, senior management began demanding strategic results, requiring him to present a holistic vision of the organization, identify market opportunities, mitigate risks, and ensure alignment across departments. He persisted in the same operational identity, focused on specific tasks, believing that his contribution was still in direct execution.
The result was devastating: conflicting priorities, a frustrated team feeling micromanaged, lost market opportunities, and, above all, an exhausted leader unable to act strategically. He had been promoted precisely because senior management believed he could contribute to the company’s strategy, but what actually happened was the perpetuation of his old identity.
This case is not an exception — it is a recurring pattern I observe in leaders at all levels: promotion requires a change in identity, and resistance to this change comes with high costs, both personal and organizational. Delegating, therefore, ceases to be just an operational decision and becomes a strategic choice, vital for the evolution of the professional self and the sustainability of the business.
Psychological and Practical Obstacles to Delegation
If delegating is so essential, why do so many competent leaders fall into the trap of doing everything themselves? The answer lies in a combination of psychological, cultural, and organizational factors, which create invisible but extremely powerful barriers. Understanding these roots is fundamental for anyone who wishes to lead strategically and multiply impact.
1. The Dopamine Addiction of “Visible Work”
Our brains are wired for immediate rewards. Completing an operational task, such as solving a technical problem or replying to an urgent email, generates an instant sense of accomplishment — a dopamine spike. This effect was described by researchers Berridge & Robinson, who explain that the brain associates dopamine with motivation and immediate pleasure, creating a kind of “addiction” to visible tasks.
Strategic leadership, on the other hand, requires patience, long-term vision, and tolerance for outcome uncertainty. Planning an expansion strategy or developing a talent does not generate instant gratification; the return is perceived months or years later. This contrast makes leaders feel more comfortable in operational work, even knowing it limits their impact.
Practical example: A financial manager who constantly reviews the team’s spreadsheets to “ensure accuracy” feels immediate satisfaction. However, their absence from strategic investment meetings results in less-informed decisions and missed opportunities.
2. Constant Requests for Help
Teams, colleagues, or superiors often turn to the leader to solve problems quickly. While these requests are legitimate, they destabilize strategic focus and create dependence on leadership.
In social psychology, the concept of normative interdependence explains that power and trust relationships encourage individuals to seek the leader as a continuous reference, reinforcing patterns of centralization. In other words, the more the leader resolves, the more the team expects them to keep resolving.
Practical example: An IT project manager constantly receives calls about bugs or technical requests. Instead of training the team to solve problems autonomously, they handle them personally, reinforcing the expectation that “without them, nothing works.”
3. Unmanaged Expectations
Bosses, clients, or stakeholders may expect the leader to be directly involved in certain tasks, especially in cultures that value “hands-on” work. Without clear communication about roles and responsibilities, the leader ends up being pulled into activities that do not add strategic value.
Organizational psychology shows that ambiguous expectations increase stress and reduce cognitive performance. Additionally, leaders who do not delineate responsibilities often experience cognitive overload, compromising critical decisions.
Practical example: A marketing manager continues approving every post, campaign, and team-written copy because the board expects absolute control. The result? He loses time to analyze market trends, define strategic positioning, or seek new partnerships.
4. Limited View of What Constitutes “Work”
Many leaders confuse execution with leadership. They believe leading means always being at the center of action, solving problems, and making decisions. In reality, strategic leadership is about creating conditions for others to execute with excellence, freeing the leader to think about the future.
Leaders with high emotional and relational intelligence understand that their role is to inspire, guide, and structure, not to perform every task. Persisting in execution limits team development, reduces strategic impact, and keeps the leader trapped in an old identity.
Practical example: An operations manager continues participating in every daily checklist, but the lack of strategic focus prevents the identification of systemic bottlenecks or opportunities for process innovation.
5. The Myth of Visible Productivity: When Doing Everything Isn’t Leadership
A recurring problem I observe in promoted leaders is the confusion between being busy and leading strategically. Many believe that demonstrating constant activity, assuming all responsibilities, and resolving every detail is the way to show productivity, competence, and set an example for the team.
In social psychology, this is linked to the status perception theory: colleagues and superiors tend to evaluate leaders based on what they see them do, not necessarily the impact they generate.
In the case of my client, an engineering director, he persisted in daily execution of technical tasks, believing this would demonstrate his dedication and capability. Every meeting, every report reviewed, every operational decision made personally was interpreted by him as “proof of value.” The effect, however, was the opposite:
• He overloaded himself, reducing time and energy for high-impact strategic activities;
• He demotivated the team, which felt micromanaged and without space to make decisions;
• He created an illusion of productivity, which in practice blocked his professional growth and the team’s development.
As we have seen before, from a neuroscientific perspective, the constant pursuit of visible signs of achievement activates dopamine peaks, providing an immediate sense of reward. However, dopamine is temporary and addictive — it reinforces short-term behaviors, whereas strategic leadership depends on serotonin, released when there is a perception of purpose, lasting impact, and trust in the team.
Moreover, in this pattern of continuous overload, a devastating cycle sets in: excessive adrenaline and persistent cortisol production make the amygdala more sensitive to emotional instability. As a consequence, activation of the prefrontal cortex — responsible for planning, decision-making, and strategic vision — decreases, and we begin to act on autopilot, reacting rather than leading intentionally.
The result is clear: the feeling of being constantly busy and productive masks strategic inefficiency.
Practical example: A leader who spends hours reviewing WhatsApp messages and every email sent by the team may experience momentary satisfaction, but fails to develop critical skills such as strategic planning and mentoring. Their visibility increases in the short term, but their real impact — what generates sustainable results for the organization — diminishes significantly.
In essence, leaders who fall into this myth live in a trap of illusory productivity. They appear to do a lot but produce little in terms of multiplying results and developing people. Recognizing this is the first step toward truly strategic leadership.
Beyond everything we have discussed, know that these obstacles are not merely practical barriers; they have deep roots in behavioral psychology, social psychology, and neuroscience, as well as entrenched cultural habits. Overcoming them requires more than technique: it demands a mindset shift, re-signification of professional identity, and the courage to trust the team.
How to Delegate Strategically
Effective delegation is not simply transferring tasks. It is a strategic process that requires clarity of purpose, trust, and genuine commitment to team development. Proper delegation is, in practice, an act of transformative leadership, capable of multiplying results, reinforcing team autonomy, and consolidating the leader’s identity as a strategist. Let’s look at some functional actions:
1. Differentiate What to Keep and What to Delegate
The first question every leader must ask is: “Am I the most qualified and cost-effective person to do this?”
If the answer is no, the task should be delegated. For this, it is essential to map responsibilities and categorize them:
• Strategic Tasks: Activities that require your unique vision, such as defining the organization’s strategy, building partnerships, or mentoring key talents. These remain with you.
• Operational Tasks: Activities that can be performed by others with minimal training or supervision. These should be delegated.
Example: Reviewing a financial report can be delegated to an experienced analyst, while deciding how to use the insights to reposition the company requires your strategic vision and remains with you.
From a behavioral perspective, this distinction helps restructure your professional identity, reinforcing your role as a strategic leader and avoiding the “halo effect” trap of prior execution.
2. Teach Context, Not Tasks
Delegating without context is disguised micromanagement. When you detail every step, you remove from the team the opportunity to think, innovate, and take ownership of the result. Instead, focus on:
• Define the “why”: Explain the importance of the task and its connection to larger strategic objectives.
• Establish expected outcomes: Be clear about what success looks like but allow flexibility in execution.
• Set deadlines and desired behaviors: Specify when the task should be completed and which attitudes or values should guide the process (collaboration, creativity, accuracy).
Practical example: Instead of saying “Write a report with these data,” say:
“We need a report that helps the board understand market trends for the strategic meeting next week. Use the available data, prioritize clarity, and suggest at least two recommendations based on the trends. Deliver by Friday.”
Neuroscientifically, this approach activates serotonin, linked to purpose, trust, and sustainable learning, while micromanagement reinforces short-term dopamine and an illusory sense of control.
3. Create Delegation Routines
Delegation is not a one-off act; it is a strategic habit. For this:
• Context Checklists: Ensure every delegation includes a clear objective, expected outcomes, and deadlines, along with the tools, information, and resources needed for the team member to execute the task autonomously.
• Alignment Meetings: Schedule regular moments to discuss expectations, roles, and challenges.
• Structured Feedback: After the task, provide learning-focused feedback. Ask: “What worked well? What could be different?”
These routines reinforce trust, reduce team anxiety, and consolidate the leader’s authority as a strategist.
4. Allow Mistakes and Learning
Fear of mistakes is natural, but mistakes are learning opportunities. Delegation implies allowing the team to test, fail, and grow — as long as errors do not compromise the business.
• Develop competence and autonomy.
• Consolidate mutual trust between leader and team.
• Reinforce a growth mindset and re-signify the leader’s professional self.
Example: A manager who allows an analyst to develop a complete proposal, even if small adjustments are needed, multiplies learning and strengthens their own availability for strategic decisions.
5. Redefine Your Purpose as a Leader
Leadership is not about being the hero who solves everything. It is about multiplying impact through people. Ask yourself:
“Does my agenda reflect a strategic leader or an overloaded executor?”
If it is the latter, it is time to reassess priorities, release operational tasks, and focus energy on long-term impact.
This reconfiguration of the professional self forms the foundation to:
• Develop autonomous talents and teams.
• Focus on critical strategic decisions.
• Increase satisfaction, purpose, and sustainable well-being.
6. Understand and Choose “the Right Battles”
Strategic delegation does not mean abdicating all decision-making or conflict; it means choosing where to invest your energy and authority. Instead of getting involved in operational disputes or micromanagement, ask yourself:
• Does this issue require my strategic vision, or can the team handle it?
• Does my involvement add real value, or does it only confirm control?
Practical example: A product leader avoids entering discussions about minor screen layouts, allowing designers to make decisions, but intervenes when product strategy or customer experience is at stake. This discernment reinforces their strategic authority and accelerates team maturity.
7. Prioritize Clearly: Urgent vs. Important
Delegating requires classifying tasks by impact and urgency:
• Urgent and important: usually requires immediate action by the leader.
• Urgent but not important: should be delegated to free strategic time.
• Not urgent but important: planned by the leader but can be monitored through delegation.
• Not urgent and not important: discard or delegate to avoid wasting resources.
Practical example: Reviewing the team’s weekly data is urgent, but an experienced manager can delegate the analysis and focus on strategic decisions based on that data, ensuring maximum impact and team learning.
The Neuroscience Behind Delegation
We have discussed neuroscience applied to leadership multiple times, but now I want to expand this understanding to make clear that delegation is much more than task transfer: it is a strategic act deeply connected to neuroscience, behavioral psychology, and social dynamics. Resistance to delegation does not arise from lack of competence, but from deeply ingrained brain and social mechanisms. Our brain seeks control in uncertain situations — an evolutionary response that reduces anxiety and generates a sense of security. Letting go of control activates the limbic system, responsible for emotions like fear, frustration, and anxiety, creating immediate discomfort.
At the same time, the prefrontal cortex, which governs strategic planning, decision-making, and long-term vision, must be consciously activated to overcome the impulse to “do everything yourself.” David Rock describes this as a deliberate cognitive effort, requiring self-awareness, discipline, and courage to reconfigure deeply ingrained habits.
The Chemicals That Shape Leadership
Some of the brain’s best-known chemicals directly influence our daily lives, affecting thoughts, ideas, reflections, decisions, behaviors, and consequently how we lead. Understanding at least their role is essential for leaders who wish not just to execute tasks, but to multiply impact, develop people, and sustain their own mental health.
• Dopamine: Completed operational tasks — like reviewing reports or responding to emails — release dopamine, generating immediate pleasure. This creates the illusion of productivity and reinforces short-term behaviors, keeping leaders trapped in direct execution.
• Serotonin: Delegating, developing people, and acting strategically activate pathways that release serotonin. It promotes well-being, confidence, purpose, and resilience, reducing stress and overload. Unlike dopamine, its effects are sustainable, strengthening the leader’s mental health and perception of lasting impact.
• Oxytocin: Proper delegation and team autonomy increase oxytocin production in employees, the hormone of connection and trust. This generates engagement, belonging, healthy relationships, and a positive organizational climate.
• Cortisol: Overload, micromanagement, and constant pressure raise cortisol, the stress hormone, impairing attention, memory, decision-making, and emotional balance, while negatively affecting the organizational climate.
• Adrenaline: Urgent situations release adrenaline, triggering quick, reactive responses. When constant, it reinforces “firefighting” behaviors, keeps the leader stuck in operational tasks, and hinders focus on long-term strategies.
In short, conscious management of these chemicals allows balancing immediate productivity (dopamine and adrenaline), sustainable strategic impact (serotonin), team engagement and trust (oxytocin), and reduction of chronic stress (cortisol). This neurochemical balance is essential for leaders who wish to evolve from busy executors to true organizational transformers.
Impact on Team and Organizational Climate
Effective delegation also has powerful neurochemical and behavioral effects on the team:
• Recognition and Belonging: When employees receive autonomy and responsibility, the leader’s trust releases oxytocin, the hormone of connection and trust. This strengthens interpersonal bonds and the sense of belonging.
• Sustainable Engagement and Motivation: Empowered employees feel more engaged, proactive, and accountable for results. Trust from the leader reinforces self-efficacy, generating intrinsic motivation.
• Healthy Relationships and Positive Climate: Delegation builds a collaborative environment, reduces micromanagement, and decreases conflicts due to overlapping responsibilities. This fosters a healthy organizational climate and improves collective performance.
• Reduced Overload and Stress: Leaders who delegate strategically free up time for high-impact activities, reduce cognitive and emotional fatigue, and improve their own mental health — avoiding burnout and preserving consistent leadership capacity.
Practical example: A product manager hesitates to delegate presentations and reports to their team of analysts, fearing the results will not meet expectations. Initially, they feel anxiety and tension (activation of the limbic system). By delegating in a structured manner, providing context and clear goals, they observe superior results, greater team creativity and autonomy. This reduces their overload, increases team engagement, improves interpersonal relationships, and strengthens their strategic impact, releasing serotonin for everyone involved.
In short, delegating is an act of transformative leadership: it promotes neurochemical well-being, strengthens professional identity, improves climate and organizational culture, and allows the leader to operate where they create true strategic impact. It is not merely an operational act — it is a ritual of self, team, and organizational evolution.
The Courage to Trust
Delegating is, above all, an act of courage, humility, and self-awareness. As Seneca said, “It is not because things are difficult that we do not dare, but because we do not dare that they are difficult.” Letting go of control and trusting others’ capabilities requires re-signifying one’s professional self: moving from seeing work as an extension of your ego to seeing it as a collective construction that multiplies impact and results.
Organizational Impacts of Effective Delegation
When delegation is done strategically, the effects extend far beyond the individual leader:
• More Engaged Teams: Employees who receive autonomy, context, and purpose feel motivated, valued, and with a stronger sense of belonging, strengthening organizational climate and collective mental health.
• Amplified Innovation: Empowered teams have freedom to experiment, propose creative solutions, and take calculated risks, fostering continuous learning and critical thinking.
• Organizational Sustainability: Delegation builds a pipeline of future leaders prepared to take on larger roles, ensuring organizational resilience in the face of change.
• Mental Health and Well-Being: By freeing the leader from operational tasks, stress, overload, and burnout are reduced, while serotonin and oxytocin strengthen trust, purpose, and healthy relationships.
• Greater Systemic Resilience: Organizations with leaders who delegate effectively rely less on specific individuals, making processes and decisions more robust and adaptable.
Transformative Leadership
Delegating is not just a technique — it is a leadership philosophy that requires self-awareness, courage, and strategic vision. It is the difference between a busy manager and a transformative leader: one who teaches, trusts, and amplifies impact, instead of getting lost in executing everything alone.
Practical exercise to start: List all tasks completed in the last week and ask the following questions:
• “Am I the best person to do this?”
• “Does this task reflect my strategic role?”
Then follow these steps to internalize the practice of delegation:
1. Mapping Professional Identity: Categorize your tasks as “executor” or “strategist.” For each executor task, ask: “Why am I doing this? Is it fear of losing control, need for validation, or lack of trust in the team?” This reflection identifies emotional and cognitive triggers that block delegation.
2. Dialogue with Stakeholders: Discuss with superiors, peers, and team members to align expectations about your new role. For example:
“I want to focus on long-term strategies; how can I count on you to take on these operational responsibilities?”
This reinforces that delegation is a strategic act, not abdication.
3. Practice Conscious Delegation: Choose an operational task to delegate this week, applying clear principles: context, expected results, and deadlines. After delegation, reflect:
“How did I feel letting go of this task? What impact did it have on the team?”
This practice strengthens trust and activates serotonin circuits, consolidating well-being and motivation.
4. Ritual of Self Re-Signification: Reserve 10 minutes daily to visualize your identity as a strategic leader. Ask:
“What impact do I want to create today that only I can create?”
This reinforces identity transition and aligns your actions with the greater purpose of leadership.
Reflection invitation: How would you apply this exercise in an organizational context with a centralized culture or pressure for immediate results? What adjustments would you make to ensure delegation success?
When you teach context, set expectations, allow mistakes and learning, you free your time to think strategically. The result is multiplied impact, strengthened team, innovation, positive organizational climate, and sustainable results.
Delegating is courage. Delegating is leadership. Delegating is evolution. By internalizing this, you transform not only your role but the entire ecosystem around you.
#marcellodesouza #marcellodesouzaoficial #coachingevoce #leadershipwithpurpose #emotionalintelligence #organizationalneuroscience #professionaldevelopment #teammanagement #wellbeingatwork #transformativeleadership
Text inspired by Elsbeth Johnson’s article, “Why Aren’t I Better at Delegating?”, Harvard Business Review (2025): https://hbr.org/2025/09/why-arent-i-better-at-delegating?ab=HP-topics-text-19
Você pode gostar

TELL ME WHO YOU WALK WITH, AND I’LL TELL YOU WHO YOU ARE
9 de abril de 2024
IS THERE LIFE BEYOND WORK? THE GROWING TREND OF PEOPLE GIVING IN TO THE EXCESSES OF PROFESSIONAL LIFE
18 de junho de 2024