MY REFLECTIONS AND ARTICLES IN ENGLISH

WHAT IN YOU IS NOT FOR SALE

Try something quickly, before you keep reading. Grab a piece of paper, or open a note on your phone, and write down five things you value about yourself. Go ahead. I’ll wait.

Done? Now look at that list with a little cruelty. How many of those five things do you value because they produce something? The discipline that got you promoted. The empathy that keeps clients loyal. The gri— no, not that word either. The ability to hold up under pressure that made people trust you. The intelligence that solves problems nobody else can.

Notice the pattern. Almost everything we call “who I am” is, in practice, a list of functions. An inventory of parts that work well inside a bigger system — the system of work, the system of family, the system of social approval. And here’s the question almost nobody asks: is there anything on that list you’d still value if it stopped producing results tomorrow?

If you hesitated for even a second before answering, good. That’s exactly where this piece begins.

There’s an idea, born out of a mind that crossed years of war and hunger without losing its edge, that goes something like this: to treat something as sacred is to recognize in it an absolute stopping point in the chain of usefulness. It has nothing to do with religion. It’s about the part of a person that refuses to be a means to anything else. The sacred doesn’t serve. It simply is. And it’s exactly because it doesn’t serve that it becomes the one place a person can stand on when everything else collapses — because everything that only exists in function of an outcome disappears the moment the outcome stops showing up.

Picture an engineer who spent twenty years being “the one who fixes it.” The one the company calls when the system crashes, the one the family calls when the crisis hits, the one friends turn to when they need a straight answer. She’s genuinely good at it. Then one day she gets sick, or gets laid off, or simply burns out — and she discovers, with a kind of vertigo nobody warns you about, that she doesn’t know who she is when there’s nothing left to fix. Because her whole identity was built on top of the function, and function is the first thing the world takes away when the world decides to take.

That’s not a character flaw. It’s bad architecture. And architecture gets corrected, not condemned.

Now, the other side of the coin — and this is where most writing on this subject gets it badly wrong. It treats the search for that core as an archaeological dig: keep digging, digging, digging, until you strike the buried treasure of “who you really are.” But in my experience, after almost three decades of listening to people tell me their lives, it rarely works that way. People don’t show up confused because there’s nothing in there. They show up confused because there’s too much noise sitting on top of what’s already there.

Picture a room full of people talking at once. Someone telling you what you should want. Someone comparing your progress to someone else’s. An internal tally, almost automatic, running the month’s scorecard. Family expectations, market standards, LinkedIn metrics. And somewhere in the middle of that whole choir, singing at the same time, there’s a quieter voice, an older one, that never stopped talking — it just was never the loudest.

You didn’t lose that voice. You lost the ability to hear it over everything else.

And that changes the question entirely. It’s not “what do I need to discover about myself.” It’s “what do I need to turn off to hear again what never stopped being here.”

I’ll challenge you to notice something in your own routine, today. Is there a moment, however small, where you act in a way that feels entirely yours? Not because someone asked. Not because the job demands it. Just because that’s who you are when nobody’s calculating the return on it.

It might be the way you listen to a kid tell a pointless story without rushing them to the end. It might be the way you organize a shelf with zero practical benefit. It might be the minute of silence before answering a hard email, a minute nobody sees, that scores no points anywhere.

Those small instances are clues. And here’s the point I most want you to take from this piece: you don’t build clarity about who you are through some total revelation, like a bolt of lightning. You build it by noticing the fragments where coherence already exists — and widening them, one by one, until they become solid ground.

There’s a delicate mechanism hiding in all of this, worth looking at directly. Our actions also feed the construction and ongoing update of our self-concept — they’re not just an output of who we are, over time they help write the answer to that question too. When the actions are borrowed — done to please, to perform, to avoid disappointing — the information feeding that process gets muddled, because it’s built on someone else’s movement.

And the loop compounds. A muddled self-concept produces vague goals. Vague goals produce more borrowed actions. More borrowed actions produce an even muddier self-concept. You can spend an entire life in that loop without ever noticing the problem was never lack of willpower. It was feeding the wrong system, in the wrong direction, with total conviction.

The good news — if you can call it that — is the loop runs both ways. Every time you act from that thin thread of coherence that’s left, however small the gesture, the system starts turning the other way. It’s not about one insight that fixes everything in an afternoon. It’s about the accumulation of small, genuine gestures that, over time, update what you recognize as yours.

You might be thinking this sounds lovely in theory and impossible in practice, because the real world demands results, demands function, demands usefulness — and I’m not going to pretend it doesn’t. But notice a distinction that changes everything: using your abilities to produce a result is one thing. Reducing your personal worth to the result those abilities produce is something else entirely. The first is work. The second is a quiet hijacking of your own identity, done piece by piece, without warning, until the day you look in the mirror and don’t recognize who’s looking back.

A client of mine once summed it up in a sentence I still carry with me: “I can’t tell anymore what I am from what I deliver.” She thought it was a compliment to herself. It took a while for her to see it was the most precise diagnosis of her own burnout.

There’s another thinker, less quoted in corporate circles, who once said something like this: we’re not a fixed set of traits, we’re the story we keep telling about ourselves over time — and any good story has to hold on to some recognizable thread while also allowing for change without losing itself along the way. The sacred, in that sense, isn’t some fixed trait carved in stone. It’s that thread. It’s whatever, even as the story moves into a new chapter, keeps being recognizably yours.

I won’t hand you a formula for finding this, because a formula is exactly the kind of tool that treats the sacred like one more task to check off — and the irony closes in on itself, you’d be trying to reach the non-negotiable through a fully transactional process. It doesn’t work like that.

What I can offer is a question, one to carry with you for the rest of the day, or the week, however long it takes. If someone stripped away, right now, everything about you that gets externally recognized — the title, the praise, the visible result, the number that proves competence — what would be left that you’d still call valuable? No need to answer fast. In fact, be suspicious if the answer comes too fast, because fast answers are usually the ones the world already put in your mouth.

Let it take its time. Let it sit uncomfortably before it shows up.

Maybe what’s left isn’t grand. Maybe it’s just the way you go quiet next to someone who’s suffering, without trying to fix anything. Maybe it’s the stubbornness of finishing what you start, even when nobody would notice if you quit. Maybe it’s a childlike curiosity about how things work, one that survived decades of people telling you it was a waste of time.

Whatever it is, it was there before you learned to sell anything. And it’ll still be there after you stop selling.

The question that remains isn’t what you’ll do with this tomorrow. It’s whether you’ll have the courage to listen to that quiet voice today, in the middle of the whole choir shouting what you’re supposed to be.

If this kind of reflection resonates with you, there’s much more on my blog — pieces exploring human behavior, relationships, and cognitive-behavioral development from angles you rarely find elsewhere: marcellodesouza.com.br

#selfawareness #purpose #behavioraldevelopment #humanrelationships #consciousleadership #organizationalpsychology #marcellodesouza #marcellodesouzaoficial #coachingevoce

Marcello de Souza | Coaching & Você marcellodesouza.com.br © All rights reserved

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